Public Relations: The Profession and the Practice https://www.mheducation.com/cover-images/Jpeg_250-high/0073512052.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Preface

About the Authors

Part I: THE PROFESSION

Chapter 1. The Nature of Public Relations

Chapter 2. The History of Public Relations

Chapter 3. A Theoretical Basis for Public Relations

Chapter 4. Law and Ethics

Part II: THE PROCESS

Chapter 5. Research: Understanding Public Opinion

Chapter 6. Strategic Planning for Public Relations Effectiveness

Chapter 7. Action and Communication

Chapter 8. Evaluating Public Relations Effectiveness

Part III: THE PUBLICS

Chapter 9. Social Media and Traditional Media Relations

Chapter 10. Employee Communication

Chapter 11. Community Relations

Chapter 12. Consumer Relations and Marketing

Chapter 13. Investor Relations

Part IV: THE PRACTICE

Chapter 14. Public Affairs: Relations with Government

Chapter 15. Public Relations in Nonprofit Organizations

Chapter 16. Corporate Public Relations

Appendix 1: Writing

Appendix 2: Speechmaking

Appendix 3: Video