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Project Management in New Product Development

Project Management in New Product Development

1st Edition
By Bruce Barkley
ISBN10: 0071496726
ISBN13: 9780071496728
Copyright: 2008

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ISBN10: 0071496726 | ISBN13: 9780071496728

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Program Details

Acknowledgments
Introduction
Chapter 1. Create a Culture of Ideas
Chapter 2. Strategic Alignment and the New Product Portfolio
Chapter 3. Project Integration and Setup
Chapter 4. Product Concept Definition
Chapter 5. Full Product Development and Marketing
Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation
Chapter 7. Quality, Six Sigma, and New Product Development
Chapter 8. Measuring New Product Development
Chapter 9. Project Management and Teamwork
Chapter 10. Putting It All Together
Appendix A. Generic New Product Development Work Breakdown Structure
Appendix B. Managing New Product Development Projects: Course Outline
Appendix C. Issues for Discussion
Bibliography
Index