Project Management in New Product Development
1st EditionISBN10: 0071496726
ISBN13: 9780071496728
Copyright: 2008
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Introduction
Chapter 1. Create a Culture of Ideas
Chapter 2. Strategic Alignment and the New Product Portfolio
Chapter 3. Project Integration and Setup
Chapter 4. Product Concept Definition
Chapter 5. Full Product Development and Marketing
Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation
Chapter 7. Quality, Six Sigma, and New Product Development
Chapter 8. Measuring New Product Development
Chapter 9. Project Management and Teamwork
Chapter 10. Putting It All Together
Appendix A. Generic New Product Development Work Breakdown Structure
Appendix B. Managing New Product Development Projects: Course Outline
Appendix C. Issues for Discussion
Bibliography
Index
About the Author
Bruce Barkley
Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.
Introduction
Chapter 1. Create a Culture of Ideas
Chapter 2. Strategic Alignment and the New Product Portfolio
Chapter 3. Project Integration and Setup
Chapter 4. Product Concept Definition
Chapter 5. Full Product Development and Marketing
Chapter 6. New Product Development in Consumer Products and Electronic Instrumentation
Chapter 7. Quality, Six Sigma, and New Product Development
Chapter 8. Measuring New Product Development
Chapter 9. Project Management and Teamwork
Chapter 10. Putting It All Together
Appendix A. Generic New Product Development Work Breakdown Structure
Appendix B. Managing New Product Development Projects: Course Outline
Appendix C. Issues for Discussion
Bibliography
Index
About the Author
Bruce Barkley
Bruce Barkley (Cummings, GA) is a project management consultant and a facility member at the Kellog Graduate School of Management.
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