The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager https://www.mheducation.com/cover-images/Jpeg_400-high/1260135233.jpeg 2 9781260135237 Advance in your product management career and create innovative products that customers love! Regardless of industry or sector, to compete in today’s business world, product managers must understand how their customer’s preferences change, how technology evolves, and how anticipate what competitors might do. Regardless of industry, you need a reliable resource that provides timely guidance and practical tools to help you compete. With new content and expert advice, this updated edition of The Product Manager’s Survival Guide brings you fully up to date on what you need to succeed as a product manager. For your professional future, you’ll learn it’s not the development technique that will help you get ahead, it’s how you think like a strategically minded business person. Your continuous learning starts with your product management acumen assessment, and takes root, when you develop your own professional development strategy. The Product Manager’s Survival Guide, Second Edition features brand new material, including: • A product management acumen assessment • Action planning ideas at the end of each chapter • Techniques to earn empowerment • Tools to develop product strategies and roadmaps • Methods to deploy and release products • Metrics to assess product performance Simple and easy to understand, this invaluable guide will help you bring your company into the digital age and continue to evolve with changing times.
The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

2nd Edition
By Steven Haines
ISBN10: 1260135233
ISBN13: 9781260135237
Copyright: 2019
Product Details +
09781260135237

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ISBN10: 1260135233 | ISBN13: 9781260135237

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Program Details

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDE

CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT

CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN

CHAPTER 3
NAVIGATING THE ORGANIZATION

CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER

CHAPTER 5
WHO’S THE CUSTOMER?

CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS

CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS

CHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?

CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS

CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS

CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER

INDEX