The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager https://www.mheducation.com/cover-images/Jpeg_400-high/1260135233.jpeg
The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

2nd Edition
By Steven Haines
ISBN10: 1260135233
ISBN13: 9781260135237
Copyright: 2019
Product Details +

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Product


ISBN10: 1260135233 | ISBN13: 9781260135237

Purchase

$28.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

INTRODUCTION
WELCOME TO THE SECOND EDITION OF
THE PRODUCT MANAGER’S SURVIVAL GUIDE

CHAPTER 1
INTRODUCTION TO PRODUCT MANAGEMENT

CHAPTER 2
UNDERSTANDING THE ROLE OF THE PRODUCT MANAGER AND
ASSESSING YOUR PRODUCT MANAGEMENT ACUMEN

CHAPTER 3
NAVIGATING THE ORGANIZATION

CHAPTER 4
INFLUENCE AND THE ART OF BEING A PRODUCT MANAGER

CHAPTER 5
WHO’S THE CUSTOMER?

CHAPTER 6
GARNERING INDUSTRY AND COMPETITOR INSIGHTS

CHAPTER 7
GETTING FROM HERE TO THERE: PRODUCT STRATEGY
AND ROADMAPS

CHAPTER 8
AFTER STRATEGY: WHAT’S NEXT?

CHAPTER 9
EXECUTION: DEVELOPING AND LAUNCHING PRODUCTS

CHAPTER 10
HARNESSING DATA AND RUNNING THE PRODUCT’S BUSINESS

CHAPTER 11
IMPROVING YOUR EXPERIENCE AS A PRODUCT MANAGER

INDEX