The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World https://www.mheducation.com/cover-images/Jpeg_250-high/0071752633.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

1. Real-Time: The Now Lens
2. How We Communicate Has Changed Forever
3. The Power of Conversation and Engagement
4. Real-Time Marketing Strategies
5. Real-Time Marketing Case Studies: Peer- to-Peer Learning
6. Analytics & Metrics
7. There’s an App for That and Why It Matters to Your Brand
8. Resources