Numbersense: How to Use Big Data to Your Advantage https://www.mheducation.com/cover-images/Jpeg_250-high/0071799664.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Acknowledgments
List of Figures

PART 1
SOCIAL DATA
Why Do Law School DeansSend Each Other Junk Mail?
Can a New Statistic Make Us Less Fat?

PART 2 MARKETING DATA
How Can Sellouts Ruin a Business?
Will Personalizing Deals Save Groupon?
Why Do Marketers Send You Mixed Messages?

PART 3 ECONOMIC DATA
Are They New Jobs If No One Can Apply?
How Much Did You Pay for the Eggs?

PART 4 SPORTING DATA
Are You a Better Coach or Manager?

EPILOGUE
References
Index