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Numbersense: How to Use Big Data to Your Advantage

Numbersense: How to Use Big Data to Your Advantage

1st Edition
By Kaiser Fung
ISBN10: 0071799664
ISBN13: 9780071799669
Copyright: 2013

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Program Details

Acknowledgments
List of Figures

PART 1
SOCIAL DATA
Why Do Law School DeansSend Each Other Junk Mail?
Can a New Statistic Make Us Less Fat?

PART 2 MARKETING DATA
How Can Sellouts Ruin a Business?
Will Personalizing Deals Save Groupon?
Why Do Marketers Send You Mixed Messages?

PART 3 ECONOMIC DATA
Are They New Jobs If No One Can Apply?
How Much Did You Pay for the Eggs?

PART 4 SPORTING DATA
Are You a Better Coach or Manager?

EPILOGUE
References
Index