The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands https://www.mheducation.com/cover-images/Jpeg_250-high/0071782893.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

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About the Author

Amitava Chattopadhyay

Rajeev Batra

Aysegul Ozsomer