The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth https://www.mheducation.com/cover-images/Jpeg_400-high/1259835685.jpeg
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

1st Edition
By Mike Smith
ISBN10: 1259835685
ISBN13: 9781259835681
Copyright: 2017

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Product


ISBN10: 1259835685 | ISBN13: 9781259835681

Purchase

$30.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Foreword

Introduction

Chapter 1: What Is Native Advertising?

Chapter 2: Native Advertising: Where It Began, Where It’s Going

Chapter 3: When Is Native Advertising OK, and When Is It Not OK?

Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues

Chapter 5: How Journalists Are Adapting

Chapter 6: A Look at Brands that Have Gone Native

Chapter 7: Consumer Reaction

Chapter 8: Best Practices and Recommendations

Acknowledgments

Notes

Index