The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth https://www.mheducation.com/cover-images/Jpeg_250-high/1259835685.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Foreword

Introduction

Chapter 1: What Is Native Advertising?

Chapter 2: Native Advertising: Where It Began, Where It’s Going

Chapter 3: When Is Native Advertising OK, and When Is It Not OK?

Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues

Chapter 5: How Journalists Are Adapting

Chapter 6: A Look at Brands that Have Gone Native

Chapter 7: Consumer Reaction

Chapter 8: Best Practices and Recommendations

Acknowledgments

Notes

Index