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The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth

1st Edition
By Mike Smith
Copyright: 2017

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ISBN10: 1259835685 | ISBN13: 9781259835681

$30.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Foreword

Introduction

Chapter 1: What Is Native Advertising?

Chapter 2: Native Advertising: Where It Began, Where It’s Going

Chapter 3: When Is Native Advertising OK, and When Is It Not OK?

Chapter 4: The Essentials You Need to Know About Native Advertising Disclosures, Regulatory Compliance, and Potential Legal Issues

Chapter 5: How Journalists Are Adapting

Chapter 6: A Look at Brands that Have Gone Native

Chapter 7: Consumer Reaction

Chapter 8: Best Practices and Recommendations

Acknowledgments

Notes

Index