Modern Competitive Strategy https://www.mheducation.com/cover-images/Jpeg_250-high/1259181200.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

See all program features.

Table of Contents

Interested in seeing the entire table of contents?


Program Details

INTRODUCTION

Chapter 1: What Is Strategy?

BUILDING COMPETITIVE ADVANTAGE

Chapter 2: Competitive Advantage

Chapter 3: Industry Analysis

Chapter 4: Strategy Over Time: Growth and Innovation

STRATEGY EXECUTION AND STRATEGIC PLANNING

Chapter 5: Strategy Execution

Chapter 6: Partnering

STRATEGIC BOUNDARIES

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Partnering

EXPANDING THE SCOPE OF THE FIRM

Chapter 9: Global Strategy

Chapter 10: New Business Development

Chapter 11: Managing the Multibusiness Firm

GOVERNING THE FIRM

Chapter 12: Corporate Governance