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Modern Competitive Strategy

Modern Competitive Strategy

4th Edition
By Gordon Walker and Tammy Madsen
ISBN10: 1259181200
ISBN13: 9781259181207
Copyright: 2016

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Program Details

INTRODUCTION

Chapter 1: What Is Strategy?

BUILDING COMPETITIVE ADVANTAGE

Chapter 2: Competitive Advantage

Chapter 3: Industry Analysis

Chapter 4: Strategy Over Time: Growth and Innovation

STRATEGY EXECUTION AND STRATEGIC PLANNING

Chapter 5: Strategy Execution

Chapter 6: Partnering

STRATEGIC BOUNDARIES

Chapter 7: Vertical Integration and Outsourcing

Chapter 8: Partnering

EXPANDING THE SCOPE OF THE FIRM

Chapter 9: Global Strategy

Chapter 10: New Business Development

Chapter 11: Managing the Multibusiness Firm

GOVERNING THE FIRM

Chapter 12: Corporate Governance