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Microeconomics, 20th Edition
ISBN10: 0077660811 | ISBN13: 9780077660819
© 2015
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McConnell/Brue/Flynn has long set the standard for providing high-quality content to instructors and students all over the world. It has remained the most widely used principles of economics product as a result of persistent innovation. The 19th edition brought adaptive technology to the market for the first time with LearnSmart, a resource that ensures that every minute a student spends studying is the most efficient and productive time possible. Feedback from users in combination with the analysis of student performance data from the 19th edition's digital products significantly informed the revision of the 20th edition, resulting in a product expertly tailored to the needs of today's students. With the 20th edition, students and instructors will benefit from a new offering that expands upon the dynamic and superadaptive capabilities of LearnSmart: SmartBook, the first and only adaptive eBook. McConnell/Brue/Flynn's tradition of innovation continues with the 20th edition, providing market-leading content and digital mastery to benefit today's learners. Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
Part I: Introduction to Economics and the Economy
1 Limits, Alternatives, Choices
2 The Market System and the Circular Flow
Part II: Price, Quantity, and Efficiency
3 Demand, Supply, and Market Equilibrium
4 Market Failures: Public Goods and Externalities
5 Government's Role and Government Failure
Part III: Consumer Behavior
6 Elasticity
7 Utility Maximization
8 Behavioral Economics
Part IV: Microeconomics of Product Markets
9 Businesses and the Cost of Production
10 Pure Competition in the Short Run
11 Pure Competition in the Long Run
12 Pure Monopoly
13 Monopolistic Competition and Oligopoly
13W Technology, R&D, and Efficiency
Part V: Microeconomics of Resource Markets and Government
14 The Demand for Resources
15 Wage Determination
16 Rent, Interest, and Profit
17 Natural Resource and Energy Economics
18 Public Finance: Expenditures and Taxes
Part VI: Microeconomic Issues and Policies
19 Antitrust Policy and Regulation
20 Agriculture: Economics and Policy
21 Income Inequality, Poverty, and Discrimination
22 Health Care
23 Immigration
Part VII: International Economics
24 International Trade
25 The Balance of Payments, Exchange Rates, and Trade Deficits
25W The Economics of Developing Countries
COI 1 The United States in the Global Economy
COI 2 Previous International Exchange Rate Systems
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