Methods in Behavioral Research https://www.mheducation.com/cover-images/Jpeg_400-high/1260205584.jpeg 14 2020 9781260205589 Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.
09781260205589
Methods in Behavioral Research

Methods in Behavioral Research, 14th Edition

ISBN10: 1260205584 | ISBN13: 9781260205589
By Paul Cozby, Scott Bates

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Methods in Behavioral Research guides students toward success by helping them study smarter and more efficiently. Supported by SmartBook®, McGraw-Hill Education’s adaptive and personalized reading experience, Cozby and Bates provide helpful pedagogy, rich examples, and clear voice in their approach to methodological decision making.

Contents
Preface 
About the Authors 

1 SCIENTIFIC UNDERSTANDING OF BEHAVIOR 
2 WHERE TO START
3 ETHICS IN BEHAVIORAL RESEARCH
4 FUNDAMENTAL RESEARCH ISSUES 
5 MEASUREMENT CONCEPTS 
6 OBSERVATIONAL METHODS 
7 ASKING PEOPLE ABOUT THEMSELVES: SURVEY RESEARCH 
8 EXPERIMENTAL DESIGN 
9 CONDUCTING EXPERIMENTS 
10 COMPLEX EXPERIMENTAL DESIGNS 
11 SINGLE-CASE, QUASI-EXPERIMENTAL, AND DEVELOPMENTAL RESEARCH 
12 UNDERSTANDING RESEARCH RESULTS: DESCRIPTION AND CORRELATION 
13 UNDERSTANDING RESEARCH RESULTS: STATISTICAL INFERENCE 
14 GENERALIZATION 

APPENDIX A: REPORTING RESEARCH 
APPENDIX B: ETHICAL PRINCIPLES OF PSYCHOLOGISTS
APPENDIX C: STATISTICAL TESTS 


Index 
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About the Author

Paul Cozby

Paul C. Cozby is Professor of Psychology at California State University, Fullerton, and Northcentral University. Dr. Cozby was an undergraduate at the University of California, Riverside, and received his Ph.D. in psychology from the University of Minnesota. He is a fellow of the American Psychological Association, member of the Association for Psychological Science, and has served as officer of the Society for Computers in Psychology. He is Executive Officer of the Western Psychological Association. He is the author of Using Computers in the Behavioral Sciences and co-editor with Daniel Perlman of Social Psychology.

Scott Bates

Scott C. Bates is a Professor of Psychology, Associate Dean of the School of Graduate Studies, and Associate Vice President for Research at Utah State University. He earned a B.S. in Psychology from Whitman College, an M.S. in Psychology from Western Washington University, and a Ph.D. in social psychology from Colorado State University. His research interests and experiences are varied. He has conducted research in areas as wide-ranging as adolescent problem behavior and problem-behavior prevention, teaching and learning in higher education, and the psychology consequences of growing and tending plants in outer space.

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