Skip to main content
Marketing Management https://www.mheducation.com/cover-images/Jpeg_250-high/1259637158.jpeg
Marketing Management

Marketing Management

3rd Edition
By Greg Marshall and Mark Johnston
Copyright: 2019
Product Details +

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Connect

  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

See how Connect works >

ISBN10: 1260157792 | ISBN13: 9781260157796

6 Month: $125.00

eBook Rental

  • Savings of up to 70% off a traditional textbook
  • Easily highlight, take notes and search within your eBook
  • Anywhere, anytime access from any connected device

ISBN10: 1260500985 | ISBN13: 9781260500981

$78.00

Textbook Rental

  • Savings of up to 70% off a traditional textbook
  • Feel free to highlight your rental
  • Return your book or opt to purchase at end of rental period
  • No-hassle returns with free shipping

ISBN10: 1259637158 | ISBN13: 9781259637155

$98.00

eBook Purchase

  • License perpetual access to your eBook
  • Easily highlight, take notes and search in your eBook
  • Anywhere, anytime access from all connected devices

ISBN10: 1260500985 | ISBN13: 9781260500981

$148.00

Loose Leaf

  • Get a color, loose leaf copy of the full text
  • Binder-ready pages
  • Lighten your load, carry only what you need for class

What are my shipping options?

ISBN10: 1260157830 | ISBN13: 9781260157833

$164.00

Connect + Textbook Rental

Receive instant access to:

  • Save up to 30% more versus purchasing separately
  • All digital learning experience
  • Online adaptive learning tools
  • Online practice questions, videos, interactives
  • Robust learning and progress reports
  • No-hassle returns with free shipping

See how Connect works >

ISBN10: 1260574709 | ISBN13: 9781260574708

$171.00

Connect + Loose Leaf

  • Connect registration card plus color, binder-ready pages of the complete text
    Connect includes:
  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

See how Connect works >

What are my shipping options?

ISBN10: 1260277127 | ISBN13: 9781260277128

$214.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One Discover Marketing Management 
Chapter 1 Marketing in Today's Business Milieu
Chapter 2 Marketing Foundations: Global, Ethical, Sustainable
Chapter 3 Elements of Marketing Strategy, Planning, and Competition
Part Two Use Information to Drive Marketing Decisions
Chapter 4 Market Research Essentials
Chapter 5 CRM, Big Data, and Marketing Analytics
Chapter 6 Understand Consumer and Business Markets
Chapter 7 Segmentation, Target Marketing, and Positioning
Part Three Develop the Value Offering—The Product Experience
Chapter 8 Product Strategy and New Product Development
Chapter 9 Build the Brand
Chapter 10 Service as the Core Offering
Part Four Price and Deliver the Value Offering
Chapter 11 Manage Pricing Decisions
Chapter 12 Manage Marketing Channels, Logistics, and Supply Chain
Part Five Communicate the Value Offering
Chapter 13 Promotion Essentials: Digital and Social Media Marketing
Chapter 14 Promotion Essentials: Traditional Approaches