
Marketing Loose Leaf
2nd EditionISBN10: 1259598993
ISBN13: 9781259598999
Copyright: 2018
With the McGraw-Hill eBook, students can access their digital textbook on the web or go offline via the ReadAnywhere app for phones or tablets.
McGraw-Hill eBook Courses Include:
- Offline reading – study anytime, anywhere
- One interface for all McGraw-Hill eBooks
- Highlighting and note-taking
- Syncs across platforms, always up-to-date
- Available for Android and iOS
Rent Monthly
Purchase Options
Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.
Connect
- Personalize your learning, save time completing homework, and possibly earn a better grade
- Access to eBook, homework and adaptive assignments, videos, and study resources
- Download free ReadAnywhere App for offline access to eBook for anytime reading
- Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.
ISBN10: 1259899071 | ISBN13: 9781259899072
6 Month
$125.00
McGraw-Hill eBook
- Rent or purchase for a fraction of the printed textbook price
- Easily highlight, take notes and search
- Download the free ReadAnywhere App for offline access and anytime reading
- Watch a quick video to learn more
- Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.
Rent Monthly
$9.95/mo
Rent (180 Day)
$49.99
Lifetime
$79.99
Loose-Leaf Purchase
- Purchase un-bound 3-ring binder ready textbook
- Flexibility and ease of selecting chapters to take where you want to go
ISBN10: 1259598993 | ISBN13: 9781259598999
Purchase
$192.00
Connect + Loose Leaf
- Personalize your learning, save time completing homework, and possibly earn a better grade
- Access to eBook, homework and adaptive assignments, videos, and study resources
- Download free ReadAnywhere App for offline access to eBook for anytime reading
- Purchase un-bound 3-ring binder ready textbook
- Flexibility and ease of selecting chapters to take where you want to go
ISBN10: 1260052184 | ISBN13: 9781260052183
Purchase
$234.33
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability
Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability
Shipping Options
- Standard
- Next day air
- 2nd day air
- 3rd day air
Rent Now
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.