– Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
- Offers a career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
- Thorough integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics.
- With 16 chapters, it offers the right content for a semester-long course.
Considering using this product for your course? Request a free copy to evaluate if it'll be the
best resource for you. You can get a free copy of any textbook to review.
Review the content, imagery, and approach - make sure it's the best resource for you
There's no cost to you - just needs to be approved by your McGraw-Hill Learning
Technology Rep
No account yet, no problem - just register on the next step and you'll be assigned a
personal Learning Technology Rep who can send you your copy
The estimated
amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the
prior revision cycle and updates to academic research-which typically
results in a revision cycle ranging from every two to four years for
this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number
of factors, including faculty input to instructional design and the prior revision cycle
and updates to academic research-which typically results in a revision cycle ranging from
every two to four years for this product. Pricing subject to change at any time.
Orders within the United States are shipped via Fedex or UPS Ground.
For shipments to locations outside of the U.S., only standard shipping is available.
All shipping options assumes the product is available and that it will take 24 to 48 hours to process your order prior to shipping.
Rent It
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.
