Marketing Loose Leaf https://www.mheducation.com/cover-images/Jpeg_400-high/1259598993.jpeg 2 9781259598999 Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. • Integration of key topics that are part of the daily fabric of marketing—globalization, social media, ethics, and marketing analytics. • Seamlessly integrated results-driven technology. • The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
Marketing Loose Leaf

Marketing Loose Leaf

2nd Edition
By Shane Hunt and John Mello and George Deitz
ISBN10: 1259598993
ISBN13: 9781259598999
Copyright: 2018
Product Details +
09781259598999

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

McGraw-Hill eBook

  • Rent or purchase for a fraction of the printed textbook price
  • Easily highlight, take notes and search
  • Download the free ReadAnywhere App for offline access and anytime reading
  • Watch a quick video to learn more
  • Note: the eBook does not include access to Connect. If your instructor assigned Connect, click the "Digital" tab.

Rent Monthly 

$9.95/mo

or

Rent (180 Day)

$55.00

or

Lifetime

$90.00

Loose-Leaf Purchase

  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

What are my shipping options?

ISBN10: 1259598993 | ISBN13: 9781259598999

Purchase

$192.00

Connect

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Connect may be assigned as part of your grade. Check with your instructor to see if Connect is used in your course.

See how Connect works >

ISBN10: 1259899071 | ISBN13: 9781259899072

6 Month

$125.00

Connect + Loose Leaf

  • Personalize your learning, save time completing homework, and possibly earn a better grade
  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

What are my shipping options?

ISBN10: 1260052184 | ISBN13: 9781260052183

Purchase

$234.33

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability