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Marketing Loose Leaf

Marketing Loose Leaf

2nd Edition
By Shane Hunt and John Mello and George Deitz
ISBN10: 1259598993
ISBN13: 9781259598999
Copyright: 2018
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Marketing In The Twenty-First Century

Chapter 1: Why Marketing Matters to You

Chapter 2: Strategic Planning

Chapter 3: The Global Environment

Part 2: Understanding Your Customer

Chapter 4: Consumer Behavior

Chapter 5: Marketing Research

Chapter 6: Product Development

Chapter 7: Segmentation, Targeting, and Positioning

Part 3: Reaching Your Customer

Chapter 8: Promotional Strategies

Chapter 9: Supply Chain and Logistics Management

Chapter 10: Pricing

Chapter 11: Retailing

Chapter 12: Personal Selling

Chapter 13: Digital & Social Media Marketing

Part 4: Responding To Your Customer

Chapter 14: Customer Relationship Management

Chapter 15: Branding

Chapter 16: Social Responsibility and Sustainability