Marketing https://www.mheducation.com/cover-images/Jpeg_400-high/1260088871.jpeg 3 9781260088878 Hunt Marketing emphasizes the universal importance of marketing, in business, but also in the lives of students, despite their major! The product, the 1st new Principles of Marketing product to be introduced in the past 10 years, was designed with an emphasis on student engagement and relevance, a focus embodied in these four key benefits: • A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. Features like Career Tips,Executive Perspectives and Today’s Professional Interviews make marketing relevant and engaging for the student and can found in every chapter. • Integration of key topics that are part of the daily fabric of marketing— globalization, social media, ethics, and marketing analytics. These are covered THROUGHOUT the product and not in a single chapter. • Seamlessly integrated results-driven technology. Shane Hunt writes all of the Connect application exercises and teaches using Connect every year! The narrative and Connect content were developed side-by-side, allowing for seamless integration and continuity of coverage. • The right content for a semester-long course. Chapters are direct, concise,and approachable in length and written in an upbeat tone. In this newest edition, we have moved Personal Selling and Branding to earlier in the narrative.
Marketing

Marketing

3rd Edition
By Shane Hunt and John Mello and George Deitz
ISBN10: 1260088871
ISBN13: 9781260088878
Copyright: 2021
Product Details +
09781260088878

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ISBN10: 1260088871 | ISBN13: 9781260088878

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ISBN10: 1264024282 | ISBN13: 9781264024285

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ISBN10: 1260800474 | ISBN13: 9781260800470

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ISBN10: 1264091664 | ISBN13: 9781264091669

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

PART ONE Marketing in the Twenty-First Century
1. Why Marketing Matters to You 
2. Strategic Planning 
3. The Global Environment 
PART TWO Understanding Your Customer
4. Consumer Behavior 
5. Marketing Research 
6. Product Development 
7. Segmentation, Targeting, and Positioning 
PART THREE Reaching Your Customer 
8. Promotional Strategies 
9. Personal Selling 
10. Supply Chain and Logistics Management 
11. Pricing 
12. Retailing 
13. Digital and Social Media Marketing 
PART FOUR Responding to Your Customer 
14. Branding
15. Customer Relationship Management 
16. Social Responsibility and Sustainability