Manager’s Guide to Mobile Learning 1 9780071811477
Manager’s Guide to Mobile Learning

Manager’s Guide to Mobile Learning

1st Edition
By Brenda Enders
ISBN10: 0071811478
ISBN13: 9780071811477
Copyright: 2014

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.


Out of stock

ISBN10: 0071811478 | ISBN13: 9780071811477



The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details


Preface ix

Acknowledgments xiii

1. Mobile Learning Overview 1

Mobile Device Adoption Rates 1

Data Plan Costs 3

Corporate Adoption 3

What Is Mobile Learning? 5

Devices Used for Learning Today 5

Myths vs. Realities of Mobile Learning 8

Managers Check List for Chapter 1 11

2. The Time Is Now for Mobile Learning 13

Business Drivers for Mobile Learning 14

Benefits of Mobile Learning 19

Challenges of Implementing Mobile Learning 22

The Business Case for Mobile Learning 24

Manager’s Checklist for Chapter 2 25

3. A New Way to Think About Training 27

Should You Create Mobile Versions of Your

eLearning Courses? 28

When Does Learning Really Take Place in the Workplace? 30

Harnessing the True Power of Mobile Learning 36

Manager’s Checklist for Chapter 3 40

4. Types of Mobile Learning Experiences 43

It’s Not About the Technology, It’s About the Experience 43

Using Mobile Learning to Provide Learners

with Information 45

Using Mobile Learning to Gather Learner Data 52

Using Mobile Learning to Communicate and Collaborate 55

Getting Innovative with Mobile Learning 56 Manager’s Checklist for Chapter 4 63

5. The Mobile Learning Vision Statement 65

Documenting Your Current State 65

Crafting Your Desired Future State 72

Describing Your Mobile Learning Rationale 74

Defining and Measuring the Success of Your Mobile Learning Initiative 76

Manager’s Checklist for Chapter 5 85

6. Requirements and Expectations for Mobile Learning 87

Identifying Stakeholders’ Requirements 87

Identifying Course Content Needs 89

Documenting Environmental and Situational Considerations 93

Planning for the Effect on Employees of the Mobile Learning Initiative 95

Manager’s Checklist for Chapter 6 100

7. Technical Considerations of Mobile Learning 103

Personal vs. Company-Provided Devices 103

Security Considerations 108

Mobile Platforms 111

Tracking Your Mobile Learning Experience 114

Manager’s Checklist for Chapter 7 117

8. Build vs. Buy Considerations 119

Who Owns the Innovation Cell in Your Company? 119

Who Makes Up the Development Team? 124

When Should You Work with a Vendor? 129

Manager’s Checklist for Chapter 8 133

9. Gaining Stakeholder Support for Mobile Learning 135

Selling MobileLearning to the Executive Team 135

Eliciting Feedback from Stakeholders 141

Key Deliverables That Minimize Risks and Costs 142

Manager’s Checklist for Chapter 9 146

10. Working with the Development Team 147

Using ADDIE 147

Getting Agile with Your Development 154

Creating a Hybrid Approach 160

Tips for Guiding Your Team and Providing Feedback 162

Manager’s Checklist for Chapter 10 164

11. Ensuring a Successful Project 165

Piloting Your Mobile Learning Solution 165

Ensuring Seamless Communications 169

Selecting the Right Project Manager 173

Manager’s Checklist for Chapter 11 174

Index 175

About the Author

Brenda Enders