Managerial Economics https://www.mheducation.com/cover-images/Jpeg_400-high/0078021901.jpeg 12 9780078021909 The goal of Thomas and Maurice's Managerial Economics is to teach students the economic way of thinking about business decision and strategy. This edition continues to develop critical thinking skills and provides students with a logical way of analysing both the routine decisions of managing the daily operations of a business as well as the longer-run strategic plans that seek to manipulate the actions and reactions of rival firms. Managerial Economics is a self-contained textbook that requires no previous training in economics. While maintaining a rigorous style, this book is designed to be one of the most accessible books in managerial economics from which to teach and learn because of its clarity of presentation and strong end of chapter problems. Rather than parading students quickly through every interesting or new topic in microeconomics and industrial organization, this 12th edition instead carefully develops and applies the most useful concepts for business decision making and strategic planning.
Managerial Economics

Managerial Economics

12th Edition
By Christopher Thomas and S. Charles Maurice
ISBN10: 0078021901
ISBN13: 9780078021909
Copyright: 2016
09780078021909

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Program Details

Part I: Some Preliminaries

CHAPTER 1: Managers, Profits, and Markets

CHAPTER 2: Demand, Supply, and Market Equilibrium

CHAPTER 3: Marginal Analysis for Optimal Decisions

CHAPTER 4: Basic Estimation Techniques

Part II: Demand Analysis

CHAPTER 5: Theory of Consumer Behavior

Online Appendix 1: Substitution and Income Effects of a Price Change

CHAPTER 6: Elasticity and Demand

CHAPTER 7: Demand Estimation and Forecasting

Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms

Part III: Production and Cost Analysis

CHAPTER 8: Production and Cost in the Short Run

CHAPTER 9: Production and Cost in the Long Run

CHAPTER 10: Production and Cost Estimation

Online Appendix 3: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

CHAPTER 11: Managerial Decisions in Competitive Markets

CHAPTER 12: Managerial Decisions for Firms with Market Power

CHAPTER 13: Strategic Decision Making in Oligopoly Markets

Part V: Advanced Topics in Managerial Economics

CHAPTER 14: Advanced Pricing Techniques

Online Appendix 4: Pricing Multiple Products Related in Production

CHAPTER 15: Decisions under Risk and Uncertainty

CHAPTER 16: Government Regulation of Business

Web Chapter 1: The Investment Decision

APPENDIX: STATISTICAL TABLES

ANSWERS TO TECHNICAL PROBLEMS

INDEX