Managerial Economics & Business Strategy
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* Baye puts an emphasis on real-world examples and modern topics along with unique coverage to create a program that teaches managers the practicality of basic economic tools.
* The balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms.

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Table of Contents

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Program Details

Chapter  1 The Fundamentals of Managerial Economics
Chapter  2 Market Forces: Demand and Supply
Chapter  3 Quantitative Demand Analysis
Chapter  4 The Theory of Individual Behavior
Chapter  5 The Production Process and Costs
Chapter  6 The Organization of the Firm
Chapter  7 The Nature of Industry
Chapter  8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter  9 Basic Oligopoly Models
Chapter 10 Game Theory: Inside Oligopoly
Chapter 11 Pricing Strategies for Firms with Market Power
Chapter 12 The Economics of Information
Chapter 13 Advanced Topics in Business Strategy
Chapter 14 A Manager’s Guide to Government in the Marketplace
Case Study Time Warner Cable