
Managerial Accounting
4th EditionISBN10: 1259964957
ISBN13: 9781259964954
Copyright: 2020
- Addresses students who will not be Accounting majors, but will use accounting in their professional lives to make business decisions.
- Presents accounting in the context of real, recognized companies like Apple and Starbucks, allowing students to connect their learning to the real world.
- Connect: A highly reliable, easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.
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By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
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Learn moreNEW! SmartBook 2.0
SmartBook identifies and closes knowledge gaps through a continually adapting reading and questioning experience that helps students master the key concepts in the chapter. SmartBook 2.0 is the latest version of SmartBook, with key updates to improve accessibility, provide mobile functionality, allow a more granular level of content selection, and provide the ability to assign Recharge activities.
Learn moreNEW! Concept Overview Videos
New to Connect in the 4th edition, Concept Overview Videos teach each chapter’s core learning objectives and concepts through an engaging multimedia presentation. These learning tools bring the text content to life through video, audio, and checkpoint questions that are graded for accuracy – ensuring students complete and fully comprehend the material. Concept Overview Videos harness the full power of technology to truly engage and appeal to all learning styles. COVs are ideal in all class formats—online, face-to-face or hybrid.
End-of-Chapter Content:
EOC material helps students apply the concepts in accounting and, in more comprehensive material, analyze the information to form business decisions. Based on your instructor settings, students can receive instant feedback on your work either while working on an assignment or after the assignment is summited for a grade.

Excel Simulations:
Simulated Excel questions, assignable within Connect, allow students to practice their Excel skills, such as basic formulas and formatting, within the content of financial accounting. These questions feature animated, narrated "Help and Show Me tutorials (when enabled), as well as automatic feedback and grading for both students and professors.
Spotlight on Big Data Analytics:
A topic that is becoming increasingly important to managers and accountants is the use of big data and analytics to help managers make more informed business decisions. At opportune places throughout this text, we will highlight how managers in our focus company or other real-world organizations use big data and analytics to make managerial decisions.
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- Select your desired title and create a course. (Note – you do not have to create assignments, just a course instance)
- Then go to your Connect course homepage.
- In the top navigation, select library to access the instructor resources that accompany the title.
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