Manager's Guide to Social Media https://www.mheducation.com/cover-images/Jpeg_250-high/0071754334.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Preface Chapter 1. Social Technology and the Organization; Chapter 2. Leadership, Social Tech, and the Organization; Chapter 3. Managing the Use of Social Tools; Chapter 4. Selecting the Right Tools; Chapter 5. Managing Online Reputations; Chapter 6. Building Rivers of Information; Chapter 7. Managing the Organizational Voice; Chapter 8. Using Social Tools Internally to Support Virutal Teams; Chapter 9. Managing Social Tech by the Numbers; Chapter 10. Leveraging Social Tech; Chapter 11. Social Tech - Looking Forward