Manager's Guide to Social Media
Manager's Guide to Social Media

Manager's Guide to Social Media

1st Edition
By Scott Klososky
Copyright: 2011

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ISBN10: 0071754334 | ISBN13: 9780071754330


The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Preface Chapter 1. Social Technology and the Organization; Chapter 2. Leadership, Social Tech, and the Organization; Chapter 3. Managing the Use of Social Tools; Chapter 4. Selecting the Right Tools; Chapter 5. Managing Online Reputations; Chapter 6. Building Rivers of Information; Chapter 7. Managing the Organizational Voice; Chapter 8. Using Social Tools Internally to Support Virutal Teams; Chapter 9. Managing Social Tech by the Numbers; Chapter 10. Leveraging Social Tech; Chapter 11. Social Tech - Looking Forward