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Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage

3rd Edition
By Alfred Marcus and Anne Cohen
Copyright: 2017
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ISBN10: 1259380416 | ISBN13: 9781259380419

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ISBN10: 1259345483 | ISBN13: 9781259345487

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Chapter 1 Winning Moves

PART 1 EXTERNAL AND INTERNAL ANALYSIS

Chapter 2 External Analysis

Chapter 3 Internal Analysis

PART 2 MAKING MOVES

Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION

Chapter 8 Implementation

Chapter 9 Continuous Reinvention