Management Strategy: Achieving Sustained Competitive Advantage https://www.mheducation.com/cover-images/Jpeg_400-high/1259345483.jpeg 3 9781259345487 A Simple but Disciplined Approach to Achieving Sustained Competitive Advantage The Third Edition of Management Strategy is designed to provide employees of an organization with the tools needed to participate in the process of crafting and implementing an organization’s strategy. Unlike other books that purport to give instruction in the fundamentals of strategy but often miss the most basic idea, this book explains how the purpose of strategy is to make a series of moves that are designed to achieve sustained competitive advantage.
Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage

3rd Edition
By Alfred Marcus and Anne Cohen
ISBN10: 1259345483
ISBN13: 9781259345487
Copyright: 2017
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09781259345487

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ISBN10: 1259345483 | ISBN13: 9781259345487

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Chapter 1 Winning Moves

PART 1 EXTERNAL AND INTERNAL ANALYSIS

Chapter 2 External Analysis

Chapter 3 Internal Analysis

PART 2 MAKING MOVES

Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION

Chapter 8 Implementation

Chapter 9 Continuous Reinvention