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Management Strategy: Achieving Sustained Competitive Advantage

Management Strategy: Achieving Sustained Competitive Advantage

3rd Edition
By Alfred Marcus and Anne Cohen
ISBN10: 1259345483
ISBN13: 9781259345487
Copyright: 2017
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Program Details

Chapter 1 Winning Moves

PART 1 EXTERNAL AND INTERNAL ANALYSIS

Chapter 2 External Analysis

Chapter 3 Internal Analysis

PART 2 MAKING MOVES

Chapter 4 Positioning, Tactics, and Timing

Chapter 5 Corporate-Level Strategy and Diversification

Chapter 6 Globalization

Chapter 7 Innovation and Entrepreneurship

PART THREE IMPLEMENTATION AND REINVENTION

Chapter 8 Implementation

Chapter 9 Continuous Reinvention