GEN COMBO LL M: MARKETING; CONNECT AC, PRACTICE MARKETING SIMULATION AC https://www.mheducation.com/cover-images/Jpeg_250-high/1259964442.jpeg
GEN COMBO LL M: MARKETING; CONNECT AC, PRACTICE MARKETING SIMULATION AC

GEN COMBO LL M: MARKETING; CONNECT AC, PRACTICE MARKETING SIMULATION AC

5th Edition
By Dhruv Grewal
Copyright: 2017

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ISBN10: 1259964442 | ISBN13: 9781259964442

$218.59

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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About the Author

Dhruv Grewal

Dhruv Grewal received a Ph.D. from Virginia Tech and is the Toyota Chair in Commerce and Electronic Business and professor of marketing at Babson College. His academic interests focus is on marketing foundations and research, retailing, pricing, and value-based strategies. Dr. Grewal was awarded the 2005 Lifetime Achievement in Behavioral Pricing Award by Fordham University and was listed in the World's Most Influential Scientific Minds by Thomson Reuters in 2014. He is a coauthor of Marketing Research, has published more than 70 articles in leading journals, and serves on numerous editorial boards. Dr. Grewal is a recipient of the 2005 Sherwin-Williams Distinguished Teaching Award, SMA; 2003 AMA Award for Innovative Excellence in Marketing Education; 1999 AMS Great Teachers in Marketing Award; and 1998 Executive MBA Teaching Excellence Award. He has taught executive seminars and joined in research with numerous firms, including IRI, TJX, Radio Shack, Monsanto, McKinsey, and Motorola.