Overview: “Globalization is not only striving to grow revenues by selling goods and services in global markets. It also means globalizing every activity of the company. . . . globalization especially means finding and attracting the unlimited pool of intellectual capital—the very best people—from all around the globe.” — General Electric, “Key Growth Initiatives” This quote, found on the opening pages of Chapter Eleven: Organizational Design and Control, embodies the goal of this course and this new textbook. Students with degrees in business will be required to understand and maneuver in a global marketplace, and this textbook will give them the introduction they need to do just that. Their first jobs may require working with international coworkers or even relocating to foreign countries. With this in mind, Geringer, Minor and McNett set out to write a textbook that will prepare students to embrace and excel in the international business scene. With features that illustrate opportunities for careers in international business, and challenging questions that focus students on situations that may arise, this textbook grabs interest immediately, and achieves the goal of infusing each student with enthusiasm for our globalized business world.
Section One: The Nature of International Business
Chapter 1: The Rapid Change of International Business
Chapter 2: Foreign Direct Investment: Theory and Evidence
Chapter 3: The Dynamics of International Institutions
Section Two: International Environmental Forces
Chapter 4: Socio-cultural Forces
Chapter 5: Natural Resources and Environmental Sustainability
Chapter 6: Political Forces
Chapter 7: Legal Forces
Chapter 8: Financial Forces
Chapter 9: Labor Forces
Section Three: The Organizational Environment
Chapter 10: International Competitive Strategy
Chapter 11: Organizational Design and Control
Chapter 12: Assessing and Analyzing Markets
Chapter 13: Entry Modes, Export & Import Practices
Chapter 14: Marketing Internationally
Chapter 15: Global Operations and Supply Chain Management
Chapter 16: Human Resource Management
Chapter 17: Financial Management
By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.
Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.