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M: Business

M: Business

6th Edition
By O. C. Ferrell and Geoffrey Hirt and Linda Ferrell
ISBN10: 1259929450
ISBN13: 9781259929458
Copyright: 2019
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Chapter 3: Business in a Borderless World
Part 2: Starting and Growing a Business
Chapter 4: Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising
Part 3: Managing for Quality and Competitiveness
Chapter 6: The Nature of Management
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Operations
Part 4: Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Managing Human Resources
Part 5: Marketing: Developing Relationships
Chapter 11: Customer-Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking
Part 6: Financing the Enterprise
Chapter 14: Accounting and Financial Statements
Chapter 15: Money and the Financial System
Chapter 16: Financial Management and Securities Markets
Bonus Chapters
A: The Legal and Regulatory Environment
B: Personal Financial Planning