
LooseLeaf for Essentials of Marketing Research
4th EditionISBN10: 0078112117
ISBN13: 9780078112119
Copyright: 2017
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concisely written and designed for use alongside cases and other course projects.
Running Case & SPSS Data Sets
For the seventh edition additional variables have been added to the Santa Fe Grill and Jose’s Southwestern Café running cases.
New Marketing Dashboard
features throughout focus on timely, thought-provoking issues, including ethics, privacy, and online data collection, the roles of Twitter and LinkedIn, and more!
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