LOOSE LEAF MARKETING https://www.mheducation.com/cover-images/Jpeg_250-high/1259305430.jpeg
LOOSE LEAF MARKETING

LOOSE LEAF MARKETING

6th Edition
By Roger Kerin and Steven Hartley
Copyright: 2016

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Loose Leaf

  • Get a color, loose leaf copy of the full text
  • Binder-ready pages
  • Lighten your load, carry only what you need for class

What are my shipping options?


ISBN10: 1259305430 | ISBN13: 9781259305436

$144.33

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One: Initiating the Marketing Process

Chapter 1: Creating Customer Relationships and Value through Marketing

Chapter 2 Developing Successful Organizational and Marketing Strategies

Appendix A: Building an Effective Marketing Plan

Chapter 3: Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility

Part Two: Understanding Buyers and Markets

Chapter 4: Understanding Consumer Behavior

Chapter 5: Understanding Organizations as Customers

Chapter 6: Understanding and Reaching Global Consumers and Markets

Part Three: Targeting Marketing Opportunities

Chapter 7: Marketing Research: From Customer Insights to Actions

Chapter 8: Market Segmentation, Targeting, and Positioning

Part Four: Satisfying Marketing Opportunities

Chapter 9: Developing New Products and Services

Chapter 10: Managing Successful Products, Services, and Brands

Chapter 11: Pricing Products and Services

Chapter 12: Managing Marketing Channels and Supply Chains

Chapter 13: Retailing and Wholesaling

Chapter 14: Integrated Marketing Communications and Direct Marketing

Chapter 15: Advertising, Sales Promotion, and Public Relations

Chapter 16: Using Social Media to Connect with Consumers

Chapter 17: Personal Selling and Sales Management

Chapter 18: Implementing Interactive and Multichannel Marketing

Appendix B: Planning a Career in Marketing