Loose-Leaf for Entrepreneurial Small Business https://www.mheducation.com/cover-images/Jpeg_250-high/0077513010.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Part One: Entrepreneurs and Ideas: The Basis of Small Business

Chapter 1: Small Business: Its Opportunities and Rewards

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies

Chapter 3: Small Business Environment: Managing External Relations

Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility

Part Two: Small Business Paths & Plans

Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship

Chapter 6: Small Business Entry: Paths to Full-Time Entrepreneurship

Chapter 7: Small Business Strategies: Imitation with a Twist

Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly

Part Three: Marketing in the Small Business

Chapter 9: Small Business Marketing: Product and Pricing Strategies

Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market

Chapter 11: Small Business Distribution and Location

Chapter 12: Marketing Plans: Saying How You’ll Get Sales

Part Four: Cash, Accounting, and Finance in the Small Business

Chapter 13: Small Business Accounting: Projecting and Evaluating Performance

Chapter 14: Cash: Lifeblood of the Business

Chapter 15: Small Business Finance: Using Equity, Debt, and Gifts

Chapter 16: Assets: Inventory and Operations Management

Chapter 17: Small Business Protection: Risk Management and Insurance

Part Five: Management and Organization in the Small Business

Chapter 18: Legal Issues: Recognizing Your Small Business Needs

Chapter 19: Human Resource Management: Small Business Considerations

Chapter 20: Achieving Success in the Small Business