Nickels' Understanding Business:The Core reflects the latest business practices and developments including the Trans-Pacific Partnership, post-financial crisis and recession, Affordable Care Act, mobile/social/on-demand marketing, Generation Z, and more. Developed upon request of faculty, The Core is a more brief, value-priced 18-chapter version of the #1 selling Nickels Understanding Business with condensed marketing coverage and tightened content throughout.

This briefer, value-priced package delivers a platinum experience that:

Improves Student Performance—Understanding Business: The Core puts students at the center.  It’s the only learning program on the market to offer proven adaptive technology that increases grades by a full letter through Connect® Business, and the only program to offer SmartBook, the learning tool that prepares students for class by guiding them through readings that you assign.

Enhances your Teaching—The authors are dedicated to supporting your teaching and your student’s learning, which is why they listen to YOU and develop resources based on YOUR suggestions and course needs.  This is the only author-team on the market that carefully review each and every resource to ensure cohesion.

Accessible to All—This learning program has moved toward tighter compliance with the Web Content Accessibility Guidelines, and provides students the opportunity to learn regardless of learning style or disability.  What’s more, The Core earned a perfect score of 100 points possible by Quality Matters, an independent organization that reviews and certifies the quality of online courses and online components.

Give your students the platinum experience. Choose Understanding Business: The Core.