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Loose-Leaf Edition Understanding Business: The Core

Loose-Leaf Edition Understanding Business: The Core

1st Edition
By William Nickels and James McHugh and Susan McHugh
ISBN10: 1259869296
ISBN13: 9781259869297
Copyright: 2016
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Connect

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ISBN10: 1259869326 | ISBN13: 9781259869327

6 Month

$90.00

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ISBN10: 1259869296 | ISBN13: 9781259869297

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$128.00

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ISBN10: 1260682064 | ISBN13: 9781260682069

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Connect + Loose Leaf

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  • Access to eBook, homework and adaptive assignments, videos, and study resources
  • Download free ReadAnywhere App for offline access to eBook for anytime reading
  • Purchase un-bound 3-ring binder ready textbook
  • Flexibility and ease of selecting chapters to take where you want to go

See how Connect works >

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ISBN10: 1259879844 | ISBN13: 9781259879845

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$162.23

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1 Taking Risks and Making Profits within the Dynamic Business Environment

Chapter 2 Understanding Economics and How It Affects Business

Chapter 3 Doing Business in Global Markets

Chapter 4 Demanding Ethical and Socially Responsible Behavior

 

Part 2: Business Ownership: Starting a Small Business

Chapter 5 How to Form a Business

Chapter 6 Entrepreneurship and Starting a Small Business

 

Part 3: Business Management: Empowering Employees to Satisfy Customers

Chapter 7 Management and Leadership

Chapter 8 Structuring Organizations for Today's Challenges

Chapter 9 Production and Operations Management

Chapter 10 Motivating Employees

 

Part 4: Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Union and Employee–Management Issues

 

Part 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13 Marketing: Helping Buyers Buy

Chapter 14 Managing the Marketing Mix: Product, Price, Place, and Promotion

 

Part 6: Managing Financial Resources

Chapter 15 Understanding Accounting and Financial Information

Chapter 16 Financial Management

Chapter 17 Using Securities Markets for Financing and Investing Opportunities

Chapter 18 Money, Financial Institutions, and the Federal Reserve

 

Bonus Chapters (Available within SmartBook with purchase of Connect)

Bonus Chapter A Working Within the Legal Environment

Bonus Chapter B Using Technology to Manage Information

Bonus Chapter C Managing Risk

Bonus Chapter D Managing Personal Finances