Lesikar's Business Communication: Connecting in a Digital World
13th EditionISBN10: 0073403210
ISBN13: 9780073403212
Copyright: 2014
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
PART ONE: INTRODUCTION
Chapter 1: Understanding Workplace Communication
Chapter 2: Communicating Across Cultures
PART TWO: FUNDAMENTALS OF BUSINESS WRITING
Chapter 3: Adapting Your Words to Your Readers
Chapter 4: Constructing Clear Sentences and Paragraphs
Chapter 5: Writing for a Positive Effect
PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES
Chapter 6: Developing Your Writing Process and Choosing the Best Form
Chapter 7: Getting to the Point in Good-News and Neutral Messages
Chapter 8: Maintaining Goodwill in Bad-News Messages
Chapter 9: Making Your Case with Persuasive Messages and Proposals
Chapter 10: Conducting a Winning Job Campaign
PART FOUR: FUNDAMENTALS OF REPORT WRITING
Chapter 11: Preparing Informative and Influential Business Reports
Chapter 12: Choosing the Right Type of Report
Chapter 13: Conducting Research for Decision Makers
Chapter 14: Using Visuals to Make Your Point
PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION
Chapter 15: Communicating Effectively in Meetings and Conversations
Chapter 16: Delivering Oral Reports and Business Speeches
PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS
Chapter 17: Leveraging Technology for Better Writing
Chapter 18: Conveying Professionalism Through Correctness
APPENDICES
APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness
APPENDIX B - Physical Presentation of Letters, Memos, and Reports
APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting
APPENDIX D - Grading Codes and Checklists: Messages and Reports
APPENDIX E - Documentation and the Bibliography
About the Author
Kathryn Rentz
Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati’s professional writing program and has served as its coordinator. She has also won the English Department’s teaching award, directed the department’s graduate program, and helped direct the composition program.
Dr. Rentz’s affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 2000–2001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABC’s Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 2013–2014 and Past President in 2014–2015. In 2018 she won the Distinguished Member Award.
Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.
Paula Lentz
Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of Wisconsin–Eau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Business’s Business Writing and Presentations Studio and is also a developer and coordinator of the department’s Business Writing Fundamentals Program.
Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communication’s 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communication’s Executive Board and leads its Academic Environment Committee.
She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UW–Eau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.
PART ONE: INTRODUCTION
Chapter 1: Understanding Workplace Communication
Chapter 2: Communicating Across Cultures
PART TWO: FUNDAMENTALS OF BUSINESS WRITING
Chapter 3: Adapting Your Words to Your Readers
Chapter 4: Constructing Clear Sentences and Paragraphs
Chapter 5: Writing for a Positive Effect
PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES
Chapter 6: Developing Your Writing Process and Choosing the Best Form
Chapter 7: Getting to the Point in Good-News and Neutral Messages
Chapter 8: Maintaining Goodwill in Bad-News Messages
Chapter 9: Making Your Case with Persuasive Messages and Proposals
Chapter 10: Conducting a Winning Job Campaign
PART FOUR: FUNDAMENTALS OF REPORT WRITING
Chapter 11: Preparing Informative and Influential Business Reports
Chapter 12: Choosing the Right Type of Report
Chapter 13: Conducting Research for Decision Makers
Chapter 14: Using Visuals to Make Your Point
PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION
Chapter 15: Communicating Effectively in Meetings and Conversations
Chapter 16: Delivering Oral Reports and Business Speeches
PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS
Chapter 17: Leveraging Technology for Better Writing
Chapter 18: Conveying Professionalism Through Correctness
APPENDICES
APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness
APPENDIX B - Physical Presentation of Letters, Memos, and Reports
APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting
APPENDIX D - Grading Codes and Checklists: Messages and Reports
APPENDIX E - Documentation and the Bibliography
About the Author
Kathryn Rentz
Dr. Kathryn Rentz is a Professor of English at the University of Cincinnati. She taught her first business writing class as a doctoral student at the University of Illinois at Urbana-Champaign in the early 1980s and has been teaching workplace writing ever since. She helped establish the University of Cincinnati’s professional writing program and has served as its coordinator. She has also won the English Department’s teaching award, directed the department’s graduate program, and helped direct the composition program.
Dr. Rentz’s affiliation with the Association for Business Communication goes back to her beginnings as a business writing teacher. She has performed many roles for the ABC, including serving on the board of directors and chairing the publications board. She served two terms as an Associate Editor of the Journal of Business Communication and was Interim Editor from 2000–2001, for which she won the Francis W. Weeks Award of Merit. In 2008 she won the ABC’s Meada Gibbs Outstanding Teacher Award. In 2011 she was elected Second Vice President for the association. She served as President in 2013–2014 and Past President in 2014–2015. In 2018 she won the Distinguished Member Award.
Dr. Rentz has published articles on business communication pedagogy and research in such journals as Business Communication Quarterly, the Journal of Business Communication, Technical Communication Quarterly, and the Journal of Business and Technical Communication. She has participated in many professional meetings and seminars over the years and is always learning from her colleagues and her students.
Paula Lentz
Dr. Paula Lentz is a Professor and Academic Program Director in the Department of Business Communication at the University of Wisconsin–Eau Claire. She teaches Business Writing, Advanced Business Writing, and MBA courses. In addition, she directs the College of Business’s Business Writing and Presentations Studio and is also a developer and coordinator of the department’s Business Writing Fundamentals Program.
Dr. Lentz is particularly interested in qualitative research that explores narratives and organizational cultures, genre theory, and writing pedagogy. She has published in such journals as Business and Professional Communication Quarterly, Wisconsin Business Education Association Journal, Equal Opportunities International, Journal of Health Administration Communication, and Qualitative Research in Organizations and Management. Her book, Rhetorical Theory and Practice in the Business Communication Classroom, co-authored with Dr. Kristen Getchell of Babson College, received the Association for Business Communication’s 2019 Distinguished Book on Business Communication award. She also serves on the Association for Business Communication’s Executive Board and leads its Academic Environment Committee.
She continues to do freelance editing and provides consulting and writing services. She received a BA from Coe College, an MA from UW–Eau Claire, and a PhD in Rhetoric and Scientific and Technical Communication from the University of Minnesota.
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