Lesikar's Business Communication: Connecting in a Digital World
13th EditionISBN10: 0073403210
ISBN13: 9780073403212
Copyright: 2014
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
PART ONE: INTRODUCTION
Chapter 1: Understanding Workplace Communication
Chapter 2: Communicating Across Cultures
PART TWO: FUNDAMENTALS OF BUSINESS WRITING
Chapter 3: Adapting Your Words to Your Readers
Chapter 4: Constructing Clear Sentences and Paragraphs
Chapter 5: Writing for a Positive Effect
PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES
Chapter 6: Developing Your Writing Process and Choosing the Best Form
Chapter 7: Getting to the Point in Good-News and Neutral Messages
Chapter 8: Maintaining Goodwill in Bad-News Messages
Chapter 9: Making Your Case with Persuasive Messages and Proposals
Chapter 10: Conducting a Winning Job Campaign
PART FOUR: FUNDAMENTALS OF REPORT WRITING
Chapter 11: Preparing Informative and Influential Business Reports
Chapter 12: Choosing the Right Type of Report
Chapter 13: Conducting Research for Decision Makers
Chapter 14: Using Visuals to Make Your Point
PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION
Chapter 15: Communicating Effectively in Meetings and Conversations
Chapter 16: Delivering Oral Reports and Business Speeches
PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS
Chapter 17: Leveraging Technology for Better Writing
Chapter 18: Conveying Professionalism Through Correctness
APPENDICES
APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness
APPENDIX B - Physical Presentation of Letters, Memos, and Reports
APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting
APPENDIX D - Grading Codes and Checklists: Messages and Reports
APPENDIX E - Documentation and the Bibliography
PART ONE: INTRODUCTION
Chapter 1: Understanding Workplace Communication
Chapter 2: Communicating Across Cultures
PART TWO: FUNDAMENTALS OF BUSINESS WRITING
Chapter 3: Adapting Your Words to Your Readers
Chapter 4: Constructing Clear Sentences and Paragraphs
Chapter 5: Writing for a Positive Effect
PART THREE: BASIC PATTERNS OF BUSINESS MESSAGES
Chapter 6: Developing Your Writing Process and Choosing the Best Form
Chapter 7: Getting to the Point in Good-News and Neutral Messages
Chapter 8: Maintaining Goodwill in Bad-News Messages
Chapter 9: Making Your Case with Persuasive Messages and Proposals
Chapter 10: Conducting a Winning Job Campaign
PART FOUR: FUNDAMENTALS OF REPORT WRITING
Chapter 11: Preparing Informative and Influential Business Reports
Chapter 12: Choosing the Right Type of Report
Chapter 13: Conducting Research for Decision Makers
Chapter 14: Using Visuals to Make Your Point
PART FIVE: ORAL FORMS OF BUSINESS COMMUNICATION
Chapter 15: Communicating Effectively in Meetings and Conversations
Chapter 16: Delivering Oral Reports and Business Speeches
PART SIX: ELEMENTS OF PROFESSIONALISM: TECHNOLOGICAL PROFICIENCY AND CORRECTNESS
Chapter 17: Leveraging Technology for Better Writing
Chapter 18: Conveying Professionalism Through Correctness
APPENDICES
APPENDIX A - Corrections for the Self-Administered Diagnostic Test of Correctness
APPENDIX B - Physical Presentation of Letters, Memos, and Reports
APPENDIX C - General GradingSymbols: Punctuation, Grammar, Number, Spelling, Proofreading Technique, Strategy, and Formatting
APPENDIX D - Grading Codes and Checklists: Messages and Reports
APPENDIX E - Documentation and the Bibliography
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