
Lesikar's Business Communication: Connecting in a Digital World
13th Edition
By Kathryn Rentz and Paula Lentz
ISBN10: 0073403210
ISBN13: 9780073403212
Copyright: 2014
ISBN10: 0073403210
ISBN13: 9780073403212
Copyright: 2014
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This edition integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.
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