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Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit

1st Edition
By Joe Pulizzi and Robert Rose
Copyright: 2018

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ISBN10: 1260026426 | ISBN13: 9781260026429

$26.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Foreword  by Stephanie Losee, Head of Content, Visa Corporate Communications
 
Acknowledgments

Introduction by Joe Pulizzi

Chapter 1: Killing Marketing by Robert Rose

Chapter 2: Return on Audience by Robert Rose

Chapter 3: Media Marketing by Joe Pulizzi

Chapter 4: The Revenue Model by Joe Pulizzi

Chapter 5: The Media Marketing Savings Model by Robert Rose

Chapter 6: First Steps on the Road to Killing Marketing by Robert Rose

Chapter 7: The One Media Model by Joe Pulizzi

Chapter 8: Today: The Beginning by Joe Pulizzi

Chapter 9: What Now: Lessons Learned Along the Transformation by Robert Rose

Chapter 10: The Future of Marketing by Robert Rose
 
Index