Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit https://www.mheducation.com/cover-images/Jpeg_250-high/1260026426.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
Table of Contents

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Program Details

Foreword  by Stephanie Losee, Head of Content, Visa Corporate Communications
 
Acknowledgments

Introduction by Joe Pulizzi

Chapter 1: Killing Marketing by Robert Rose

Chapter 2: Return on Audience by Robert Rose

Chapter 3: Media Marketing by Joe Pulizzi

Chapter 4: The Revenue Model by Joe Pulizzi

Chapter 5: The Media Marketing Savings Model by Robert Rose

Chapter 6: First Steps on the Road to Killing Marketing by Robert Rose

Chapter 7: The One Media Model by Joe Pulizzi

Chapter 8: Today: The Beginning by Joe Pulizzi

Chapter 9: What Now: Lessons Learned Along the Transformation by Robert Rose

Chapter 10: The Future of Marketing by Robert Rose
 
Index