Introduction to Mass Communication https://www.mheducation.com/cover-images/Jpeg_250-high/1260397254.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

In today’s media rich world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots, and keeping current with the present’s emerging technologies and trends, Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.  By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are encouraged to think critically about their own roles in society as active media consumers.

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Table of Contents

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Program Details

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References