Introduction to Mass Communication https://www.mheducation.com/cover-images/Jpeg_250-high/1260397254.jpeg
Introduction to Mass Communication

Introduction to Mass Communication

10th Edition
By Stanley Baran
Copyright: 2019
Product Details +

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Connect

  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

See how Connect works >


ISBN10: 1260095681 | ISBN13: 9781260095685

6 Month: $90.00

eBook Rental

  • Savings of up to 70% off a traditional textbook
  • Easily highlight, take notes and search within your eBook
  • Anywhere, anytime access from any connected device


ISBN10: 1260502074 | ISBN13: 9781260502077

$62.00

Textbook Rental

  • Savings of up to 70% off a traditional textbook
  • Feel free to highlight your rental
  • Return your book or opt to purchase at end of rental period
  • No-hassle returns with free shipping


ISBN10: 1260397254 | ISBN13: 9781260397253

$78.00

eBook Purchase

  • License perpetual access to your eBook
  • Easily highlight, take notes and search in your eBook
  • Anywhere, anytime access from all connected devices


ISBN10: 1260502074 | ISBN13: 9781260502077

$118.00

Loose Leaf

  • Get a color, loose leaf copy of the full text
  • Binder-ready pages
  • Lighten your load, carry only what you need for class

What are my shipping options?


ISBN10: 1259924971 | ISBN13: 9781259924972

$130.66

Connect + Textbook Rental

Receive instant access to:

  • Save up to 30% more versus purchasing separately
  • All digital learning experience
  • Online adaptive learning tools
  • Online practice questions, videos, interactives
  • Robust learning and progress reports
  • No-hassle returns with free shipping

See how Connect works >


ISBN10: 1260577627 | ISBN13: 9781260577624

$127.00

Connect + Loose Leaf

  • Connect registration card plus color, binder-ready pages of the complete text
    Connect includes:
  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

See how Connect works >

What are my shipping options?


ISBN10: 1260275426 | ISBN13: 9781260275421

$159.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One: Laying the Groundwork

1. Mass Communication, Culture, and Media Literacy

2. Convergence and the Reshaping of Mass Communication

Part Two: Media, Media Industries, and Media Audiences

3. Books

4. Newspapers

5. Magazines

6. Film

7. Radio, Recording, and Popular Music

8. Television, Cable, and Mobile Video

9. Video Games

10. The Internet and the World Wide Web

Part Three: Strategic Communication Industries

11. Public Relations

12. Advertising

Part Four: Mass-Mediated Culture in the Information Age

13. Theories and Effects of Mass Communication

14. Media Freedom, Regulation, and Ethics

15. Global Media

Glossary

References