Digital Products


Connect®
Course management, reporting, and student learning tools backed by great support.

ALEKS®
Personalize learning and assessment

ALEKS® Placement, Preparation, and Learning
Achieve accurate math placement

SIMnet
Ignite mastery of MS Office and IT skills

McGraw-Hill eBook & ReadAnywhere App
Get learning that fits anytime, anywhere

Services


Inclusive Access
Reduce costs and increase success

LMS Integration
Log in and sync up

Math Placement
Achieve accurate math placement

Content Collections powered by Create®
Curate and deliver your ideal content

Custom Courseware Solutions
Teach your course your way

Professional Services
Collaborate to optimize outcomes

Lecture Capture
Capture lectures for anytime access

Remote Proctoring
Validate online exams even offsite

Institutional Solutions
Increase engagement, lower costs, and improve access for your students

Support


General Help & Support Info
Customer Service & Tech Support contact information

Online Technical Support Center
FAQs, articles, chat, email or phone support

Support At Every Step
Instructor tools, training and resources for ALEKS, Connect & SIMnet

Instructor Sample Requests
Get step by step instructions for requesting an evaluation, exam, or desk copy

Platform System Check
System status in real time

Introducing Communication Theory: Analysis and Application https://www.mheducation.com/cover-images/Jpeg_400-high/1260254097.jpeg 7 2021 9781260254099 Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.
09781260254099
Introducing Communication Theory: Analysis and Application

Introducing Communication Theory: Analysis and Application, 7th Edition

ISBN10: 1260254097 | ISBN13: 9781260254099
By Richard West, Lynn Turner

Purchase Options

* The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Introducing Communication Theory: Analysis and Application focuses on the links between theory and everyday experiences. This text uses an engaging writing style and a consistent, organized template to present the concept of theory and help students become insightful, critical thinkers. The Connect course for this offering includes SmartBook, an adaptive reading and study experience that guides students to master, recall, and apply key concepts while providing automatically graded assessments.

Introducing Communication Theory: Analysis and Application, 7e

Part 1 Foundations

CHAPTER 1: Thinking About Communication: Definition, Models, and Ethics
CHAPTER 2: Thinking About the Field: Traditions and Contexts
CHAPTER 3: Thinking About Theory, Research, and Paradigms

Part 2 Empirical/Post-Positivist Theories

The Self and Messages  
CHAPTER 4: Expectancy Violations Theory

Relationship Development
CHAPTER 5: Uncertainty Reduction Theory
CHAPTER 6: Social Exchange Theory
CHAPTER 7: Social Penetration Theory
CHAPTER 8: Social Information Processing Theory

Groups, Teams, and Organizations
CHAPTER 9: Structuration Theory
CHAPTER 10: Organizational Information Theory

The Media
CHAPTER 11: Agenda Setting Theory
CHAPTER 12: Spiral of Silence Theory
CHAPTER 13: Uses and Gratifications Theory

Culture and Diversity
CHAPTER 14: Face-Negotiation Theory

Part 3 Interpretive Theories

The Self and Messages
CHAPTER 15: Symbolic Interaction Theory
CHAPTER 16: Coordinated Management of Meaning

Relationship Development
CHAPTER 17: Communication Privacy Management Theory

Groups, Teams, and Organizations
CHAPTER 18: Groupthink
CHAPTER 19: Organizational Culture Theory

The Public
CHAPTER 20: The Rhetoric
CHAPTER 21: Dramatism
CHAPTER 22: The Narrative Paradigm

The Media
CHAPTER 23: Media Ecology Theory

Culture and Diversity
CHAPTER 24: Communication Accommodation Theory

Part 4 Critical Theories

Relationship Development
CHAPTER 25: Relational Dialectics Theory

The Media
CHAPTER 26: Cultivation Theory
CHAPTER 27: Cultural Studies Theory

Culture and Diversity
CHAPTER 28: Muted Group Theory
CHAPTER 29: Feminist Standpoint Theory
CHAPTER 30: Co-Cultural Theory




Connect

By prompting students to engage with key concepts, while continually adapting to their individual needs, Connect activates learning and empowers students to take control resulting in better grades and increased retention rates. Proven online content integrates seamlessly with our adaptive technology, and helps build student confidence outside of the classroom.

SmartBook® 2.0

Available within Connect, SmartBook 2.0 is an adaptive learning solution that provides personalized learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. SmartBook 2.0 fosters more productive learning, taking the guesswork out of what to study, and helps students better prepare for class. With the ReadAnywhere mobile app, students can now read and complete SmartBook 2.0 assignments both online and off-line. For instructors, SmartBook 2.0 provides more granular control over assignments with content selection now available at the concept level. SmartBook 2.0 also includes advanced reporting features that enable instructors to track student progress with actionable insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.

Your text has great instructor tools, like presentation slides, instructor manuals, test banks and more. Follow the steps below to access your instructor resources or watch the step-by-step video.

  1. To get started, visit connect.mheducation.com to sign in. (If you do not have an account, request one from your McGraw Hill rep. To find your rep, visit Find Your Rep)
  2. Then, under "Find a Title," search by title, author, or subject
  3. Select your desired title, and create a course. (You do not have to create assignments, just a course instance)
  4. Go to your Connect course homepage
  5. In the top navigation, select library to access the title's instructor resources

About the Author

Richard West

Richard West is a past President of the National Communication Association. He is also Professor in the Department of Communication Studies at Emerson College in Boston. At Emerson, he has served as the Department Chair for several years, as the Acting Director of the Institute for Liberal Arts and Interdisciplinary Studies, and as the Project Director of the Center for Innovation in Teaching and Learning. He is past President of the Eastern Communication Association, where he received the Past Officer's Award and was recognized as a "Distinguished Research Fellow" in the Association. Rich is also the former Director of NCA's Educational Policies Board.

Both Illinois State University (B.A./M.A.) and Ohio University (Ph.D.) have recognized him as an Outstanding Alum in Communication Studies. Rich's research has appeared in Communication Education, Communication Studies, Communication Quarterly, Day Care and Early Education, Communication Reports, Journal of Family Communication, among other diverse outlets. He has written extensively in the area of classroom communication and has been recognized as a "Leading Scholar" in Classroom Communication by the Communication Institute for Online Scholarship (CIOS). Rich's principle co-author is Lynn Turner. Together with Lynn, he has co-authored 5 books in multiple editions. He is also co-editor of The Family Communication Sourcebook and the co-editor of the Sage Handbook of Family Communication. In 2014, NCA’s Family Communication Division recognized the Sourcebook as its Outstanding Book Award. In addition, Rich has (co) authored dozens of articles and book chapters and is a current member of numerous journal editorial boards. Rich's research has been featured in a number of media outlets including USA Today, Christian Science Monitor, NPR, Toronto Globe & Mail, CNN International, Austin Statesman (TX), among others. When he has some free time, he enjoys working on his 105 year-old summer home in Maine, but privately admits that he would rather hire people than do the work himself!

Lynn Turner

Lynn Turner teaches in the College of Communication at Marquette University.  She received her Ph.D. from Northwestern University in 1989.  She is the author of several journal articles, books, and book chapters focused on communication studies.  She is the recipient of the Marquette University College of Communication Research Award (1998), the Organization for the Study of Communication, Language, and Gender’s Outstanding Book Award (1997) and Outstanding Article Award (2000).  She is guest editor (with Richard West) for a special issue of the Journal of Family Communication and she serves on the editorial board of several communication journals.  She is the Vice-President of Central States Communication Association and Past-President of the Family Division of the National Communication Association.  Her current research interests include family communication, gendered communication, and communication and relationships.

Affordability

Reduce course material costs for your students while still providing full access to everything they need to be successful. It isn't too good to be true - it's Inclusive Access.

Accessibility

Creating accessible products is a priority for McGraw Hill. We make accessibility and adhering to WCAG AA guidelines a part of our day-to-day development efforts and product roadmaps.

For more information, visit our accessibility page, or contact us at accessibility@mheducation.com

Need support?   We're here to help - Get real-world support and resources every step of the way.