International Marketing https://www.mheducation.com/cover-images/Jpeg_250-high/1259712354.jpeg
International Marketing

International Marketing

18th Edition
Product Details +

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Connect

Available for purchase 05/01/2019

  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

See how Connect works >


ISBN10: 126066550X | ISBN13: 9781260665505

6 Month: $125.00

Textbook Rental

  • Savings of up to 70% off a traditional textbook
  • Feel free to highlight your rental
  • Return your book or opt to purchase at end of rental period
  • No-hassle returns with free shipping


ISBN10: 1259712354 | ISBN13: 9781259712357

$78.00

Loose Leaf

  • Get a color, loose leaf copy of the full text
  • Binder-ready pages
  • Lighten your load, carry only what you need for class

What are my shipping options?


ISBN10: 1260665534 | ISBN13: 9781260665536

$130.66

Connect + Textbook Rental

Available for purchase 05/01/2019

Receive instant access to:

  • Save up to 30% more versus purchasing separately
  • All digital learning experience
  • Online adaptive learning tools
  • Online practice questions, videos, interactives
  • Robust learning and progress reports
  • No-hassle returns with free shipping

See how Connect works >


ISBN10: 1260859339 | ISBN13: 9781260859331

$157.00

Connect + Loose Leaf

Available for purchase 05/01/2019

  • Connect registration card plus color, binder-ready pages of the complete text
    Connect includes:
  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

See how Connect works >

What are my shipping options?


ISBN10: 126069173X | ISBN13: 9781260691733

$205.13

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One An Overview
1. The Scope and Challenge of International Marketing
2. The Dynamic Environment of International Trade
Part Two The Cultural Environment of Global Market
1. History and Geography: The Foundations of Culture
2. Cultural Dynamics in Assessing Global Markets
3. Culture, Management Style, and Business Systems
4.The Political Environment: A Critical Concern
5. The International Legal Environment: Playing by the Rules
Part Three Assessing Global Market Opportunities
1. Developing a Global Vision through Marketing Research
2. Economic Development and the Americas
3. Europe, Africa, and the Middle East
4.The Asia Pacific Region
Part Four Developing Global Marketing Strategies
1. Global Marketing Management: Planning and Organization
2. Products and Services for Consumers
3. Products and Services for Businesses
4. International Marketing Channels
5. Integrated Marketing Communications and International Advertising
6. Personal Selling and Sales Management
7. Pricing for International Markets
Part Five Implementing Global Marketing Strategies
1. Inventive Negotiations with International Customers, Partners, and Regulators
Part Six Supplementary Material
The Country Notebook: A Guide for Developing a Marketing Plan
Cases can be found in Connect and SmartBook