About the Author

Philip Cateora

Phillip R. Cateora

Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching has spanned a range of courses in marketing and international business, from fundamentals through the doctoral level. He received the University of Colorado Teaching Excellence Award and the Western Marketing Educator’s Association’s Educator of the Year Award.

Professor Cateora has conducted faculty workshops on internationalizing principles of marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small export companies as well as multinational companies, served on the Rocky Mountain Export Council, and taught in management development programs. He is a Fellow of the Academy of International Business.

John Graham

John L. Graham

Mary Gilly

Mary C. Gilly

Bruce Money

Fred Meyer Professor of International Business and Marketing; Director of the Whitmore Global Management Center, Marriott School, Brigham Young University. Professor Money has been teaching and researching international marketing for more than 25 years. He holds a B.A. from BYU, an M.B.A. from the Harvard Business School, and a Ph.D. in marketing from the University of California, Irvine. Prior to joining BYU, he served nine years on the faculty of the University of South Carolina, perennially ranked as one of the top international business programs in the country. His international marketing research has been published in leading academic outlets such as Journal of International Marketing, Journal of Marketing, Journal of International Business Studies, and Harvard Business Review (in abstract). He has won seven teaching awards at the undergraduate, MBA, and executive MBA program levels. Prior to his academic career, Dr. Money gained 10 years of professional and nonprofit experience, mostly in the international marketing of financial services. Proficient in Japanese, his most recent business position was vice president in the Los Angeles office of The Sakura Bank, Ltd. (now Sumitomo Mitsui), one of the world’s largest banks. There, he directed the bank’s marketing strategy for Fortune 100 prospects for the western United States (11 states). Dr. Money also served as partner in a consultancy to William E. Simon, former U.S. Secretary of the Treasury, for whom he initiated a Japanese joint venture program. He also directed $1 billion in Japanese debt and equity relationships for the Koll Company (now CB Richard Ellis), the West Coast’s largest real estate developer at that time. Dr. Money has taught in dozens of executive education programs for clients such as Adobe, Nissan’s Tokyo headquarters, Bosch Corporation, Bayer, CSX, and Norsk Hydro. He also has been a visiting professor of international marketing at business schools in Austria and Greece.