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International Marketing

International Marketing

18th Edition
Product Details +

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Connect

Available for purchase 05/01/2019

  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

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ISBN10: 126066550X | ISBN13: 9781260665505

6 Month: $125.00

Textbook Rental

Available for purchase 02/19/2019

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ISBN10: 1259712354 | ISBN13: 9781259712357

$78.00

Loose Leaf

Available for purchase 02/26/2019

  • Get a color, loose leaf copy of the full text
  • Binder-ready pages
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ISBN10: 1260665534 | ISBN13: 9781260665536

$130.66

Connect + Loose Leaf

Available for purchase 01/22/2019

  • Connect registration card plus color, binder-ready pages of the complete text
    Connect includes:
  • Convenient digital experience
  • Adaptive learning tools to focus your study time
  • Integrated course eBook
  • Supporting how-to videos, interactives and extra practice materials

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ISBN10: 126069173X | ISBN13: 9781260691733

$196.01

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Part One
An Overview
1.The Scope and Challenge of International Marketing   
2.The Dynamic Environment of International Trade  
Part Two
The Cultural Environment of Global Markets
1. History and Geography: The Foundations of Culture   
2. Cultural Dynamics in Assessing Global Markets   
3.Culture, Management Style, and Business Systems    
4.The Political Environment: A Critical Concern   
5.The International Legal Environment: Playing By the Rules   
Part Three
Assessing Global Market Opportunities
1.Developing a Global Vision through Marketing Research   
2. Economic Development and the Americas   
3.Europe, Africa, and the Middle East   
4.The Asia Pacific Region    
Part Four
Developing Global Marketing Strategies
1.Global Marketing Management: Planning and Organization   
2.Products and Services for Consumers 
3.Products and Services for Businesses   
4.International Marketing Channels   
5.Integrated Marketing Communications and International Advertising    
6.Personal Selling and Sales Management   
7.Pricing for International Markets    
Part Five
Implementing Global Marketing Strategies
1. Inventive Negotiations with International Customers, Partners, and Regulators   
Part Six
Supplementary Material
The Country Notebook—A Guide for Developing a Marketing Plan  
Cases
Cases can be found in Connect and SmartBook