International Business2nd Edition
Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 2e provides a flexible, modular format for instructors along with student-focused features that make the study of IB personally relevant for every student!
Module 1 The Challenging Context of InternationalBusiness 2
Module 2 International Trade and Investment 28
Module 3 Sociocultural Forces 60
Module 4 Sustainability and Natural Resources 90
Module 5 Political Forces That Affect Global Trade 124
Module 6 Intellectual Property Rights and Other Legal Forces154
Module 7 Economic and Socioeconomic Forces 184
Module 8 The International Monetary System and FinancialForces 214
Module 9 International Competitive Strategy 240
Module 10 Organizational Design and Control 266
Module 11 Global Leadership Issues and Practices 292
Module 12 International Markets: Assessment and Entry Modes318
Module 13 Marketing Internationally 340
Module 14 Managing Human Resources in an InternationalContext 370
Module 15 International Accounting and Financial Management410
Bonus Module A International Institutions from a BusinessPerspective 434
Bonus Module B Export and Import Practices 464
Bonus Module C Global Operations and Supply Chain Management490
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