International Business https://www.mheducation.com/cover-images/Jpeg_400-high/1259685225.jpeg 2 9781259685224 Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 2e provides a flexible, modular format for instructors along with student-focused features that make the study of IB personally relevant for every student!
International Business

International Business

2nd Edition
By Michael Geringer and Jeanne McNett and Donald Ball
ISBN10: 1259685225
ISBN13: 9781259685224
Copyright: 2020
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09781259685224

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ISBN10: 1259852792 | ISBN13: 9781259852794

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ISBN10: 1259685225 | ISBN13: 9781259685224

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ISBN10: 1260859177 | ISBN13: 9781260859171

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ISBN10: 1260691713 | ISBN13: 9781260691719

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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Module 1 The Challenging Context of InternationalBusiness 2

Module 2 International Trade and Investment 28

Module 3 Sociocultural Forces 60

Module 4 Sustainability and Natural Resources 90

Module 5 Political Forces That Affect Global Trade 124

Module 6 Intellectual Property Rights and Other Legal Forces154

Module 7 Economic and Socioeconomic Forces 184

Module 8 The International Monetary System and FinancialForces 214

Module 9 International Competitive Strategy 240

Module 10 Organizational Design and Control 266

Module 11 Global Leadership Issues and Practices 292

Module 12 International Markets: Assessment and Entry Modes318

Module 13 Marketing Internationally 340

Module 14 Managing Human Resources in an InternationalContext 370

Module 15 International Accounting and Financial Management410

Bonus Module A International Institutions from a BusinessPerspective 434

Bonus Module  B Export and Import Practices 464

Bonus Module  C Global Operations and Supply Chain Management490