Impossible to Ignore: Creating Memorable Content to Influence Decisions https://www.mheducation.com/cover-images/Jpeg_250-high/1259584135.jpeg
Impossible to Ignore: Creating Memorable Content to Influence Decisions

Impossible to Ignore: Creating Memorable Content to Influence Decisions

1st Edition
By Carmen Simon
Copyright: 2016

Purchase Options

We’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success.

Product


ISBN10: 1259584135 | ISBN13: 9781259584138

$25.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

CHAPTER 1: MEMORY IS A MEANS TO AN END

Why memory matters in decision-making

CHAPTER 2: A BUSINESS APPROACH TO MEMORY

Three steps to influence memory and decisions

CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS

Practical ways to avoid the hazards of random memory

CHAPTER 4: MADE YOU LOOK

How cues pave the way to action

CHAPTER 5: THE PARADOX OF SURPRISE

The price we pay for extra attention, time, and engagement

CHAPTER 6: SWEET ANTICIPATION

How to build excitement for what happens next

CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE?

Techniques to convince others to share your words

CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION

How to stay on people’s minds long enough to spark action

CHAPTER 9: MEMORABLE STORYTELLING

The science of retrieving memories

CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH?

How to handle content sacrifice

CHAPTER 11: HOW DOES THE BRAIN DECIDE?

The neurobiology and neuroeconomics of choice8

CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED

How to balance accidental and purposeful forgetting