How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth
1st EditionISBN10: 1259860930
ISBN13: 9781259860935
Copyright: 2017
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Preface
Acknowledgments
Chapter 1: The Problem: Flying Blind
Chapter 2: Misconception 1: Small Companies Are More Innovative
Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation
Chapter 4: Misconception 3: Spending More on R&D Increases Innovation
Chapter 5: Misconception 4: Companies Need More Radical Innovation
Chapter 6: Misconception 5: Open Innovation Turbocharges R&D
Chapter 7: Misconception 6: R&D Needs to Be More Relevant
Chapter 8: Misconception 7: Wall Street Rewards Innovation
Chapter 9: The Promise of RQ: Restoring Growth
Chapter 10: Behind RQ: What It Really Is and How to Find Yours
Appendix
Notes
Index
Preface
Acknowledgments
Chapter 1: The Problem: Flying Blind
Chapter 2: Misconception 1: Small Companies Are More Innovative
Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation
Chapter 4: Misconception 3: Spending More on R&D Increases Innovation
Chapter 5: Misconception 4: Companies Need More Radical Innovation
Chapter 6: Misconception 5: Open Innovation Turbocharges R&D
Chapter 7: Misconception 6: R&D Needs to Be More Relevant
Chapter 8: Misconception 7: Wall Street Rewards Innovation
Chapter 9: The Promise of RQ: Restoring Growth
Chapter 10: Behind RQ: What It Really Is and How to Find Yours
Appendix
Notes
Index
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