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How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth

How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth

1st Edition
By Anne Marie Knott
ISBN10: 1259860930
ISBN13: 9781259860935
Copyright: 2017

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ISBN10: 1259860930 | ISBN13: 9781259860935

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Program Details

Preface

Acknowledgments

Chapter 1: The Problem: Flying Blind

Chapter 2: Misconception 1: Small Companies Are More Innovative

Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation

Chapter 4: Misconception 3: Spending More on R&D Increases Innovation

Chapter 5: Misconception 4: Companies Need More Radical Innovation

Chapter 6: Misconception 5: Open Innovation Turbocharges R&D

Chapter 7: Misconception 6: R&D Needs to Be More Relevant

Chapter 8: Misconception 7: Wall Street Rewards Innovation

Chapter 9: The Promise of RQ: Restoring Growth

Chapter 10: Behind RQ: What It Really Is and How to Find Yours

Appendix

Notes

Index