The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience https://www.mheducation.com/cover-images/Jpeg_400-high/125986295X.jpeg 1 9781259862953 The marketing guru of Caesars/Harrah’s shows how you can double-down and win with a proven data-driven approach Walking through Caesars in Las Vegas may seem like a dream—the lights are not too bright, the temperature is perfect, and everything is within your reach. But behind this “magical” experience is a carefully choreographed performance based on deep understanding and rigorous analysis of extensive data to help ensure guests have an incredible and personalized experience. The Caesars marketing story is recognized as one of the best examples of using data to improve the customer experience and marketing effectiveness in all of business. Marketing legend David Norton orchestrated the initiatives that made Harrah’s/Caesars Entertainment one of the greatest marketing companies in the world. His approach of using data to identify opportunities for the business, developing the narrative to sell throughout the organization and partnering with various constituents to drive successful implementation operationally is unparalleled. In The High Roller Experience, he shares his secrets to creating an unbeatable marketing strategy. In addition to discussing core items such as analytics, CRM and loyalty programs, he examines the leadership and organizational processes required to create a customer-centric and data informed business. The author also shares case studies from the work at GALE helping companies leverage technology advances to improve the customer experience and build customer loyalty across a wide-range of industries. With this book to guide you, you’ll learn how to use loyalty programs, analytics, and technology to drive phenomenal transformational change and rapid revenue growth within your own organization.
The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

The High Roller Experience: How Caesars and Other World-Class Companies Are Using Data to Create an Unforgettable Customer Experience

1st Edition
By David Norton
ISBN10: 125986295X
ISBN13: 9781259862953
Copyright: 2018
09781259862953

Purchase Options

Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.

Product


ISBN10: 125986295X | ISBN13: 9781259862953

Purchase

$28.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Prelude

Part 1: A Broader View of Loyalty

Chapter 1: Customer Centricity and All Its Components

Chapter 2: Loyalty Programs

Chapter 3: The Evolution of Total Rewards

Chapter 4: Innovative Loyalty Design in Other Industries

Part 2: Creating an Analytically Inquisitive and Innovative Culture

Chapter 5: Organizational Dynamics

Chapter 6: Hiring Practices

Chapter 7: Marketing Organizational Structure and Talent

Chapter 8: Using External Resources

Chapter 9: Sales and "VIP" Service Providers

Chapter 10: Customer Service and Contact Centers

Chapter11: Measuring Service and Driving Customer Satisfaction

Chapter 12: The Role of Research

Chapter 13: Brand and Advertising Measurement and the Explosion of Digital Media

Chapter 14: Leadership

Part 3: The Proliferation of Digital and Big Data

Chapter 15: Impact of Big Data

Chapter 16: Interactive CRM

Chapter 17: Putting It All Together

Chapter 18: Innovation

Conclusion and Epilogue

Index