GEN COMBO M:ADVERTISING; CONNECT AC; PRACTICE MARKETING SIMULATION AC https://www.mheducation.com/cover-images/Jpeg_250-high/1260181456.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png

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About the Author

Christian Arens

Christian Arens brings more than 15 years of theoretical and practical business, advertising and marketing experience. He has served in such positions as Partner at Catalyst S+F, President at MindTime Technologies, VP/Digital Strategy at DraftFCB and VP Group Media Director at Carat Interactive. In his advertising days, Chris worked on such clients as Motorola, RadioShack, Amazon.com, Electronic Arts, EarthLink, AT&T, Taco Bell, Levi's, MLB.com, AAA,  Microsoft, Avaya, Progressive insurance and more. Successful in starting and helping to raise capital for companies, who he continues to advise in business strategy, revenue/channel development, marketing, advertising and fundraising. Chris is also an active leader in the digital advertising community, frequently speaking at industry events.