GEN COMBO LL ESS MARKETING; CONNECT 1S AC; PRACTICE MARKETING SIMULATION 1S AC https://www.mheducation.com/cover-images/Jpeg_250-high/1259850382.jpeg
GEN COMBO LL ESS MARKETING; CONNECT 1S AC; PRACTICE MARKETING SIMULATION 1S AC

GEN COMBO LL ESS MARKETING; CONNECT 1S AC; PRACTICE MARKETING SIMULATION 1S AC

15th Edition
By William Perreault, Jr.
Copyright: 2017

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ISBN10: 1259850382 | ISBN13: 9781259850387

$299.40

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

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About the Author

William Perreault, Jr.

William D. Perreault, Jr. is Kenan Professor of Business Emeritus at the University of North Carolina. He is the recipient of the two most prestigious awards in his field: the American Marketing Association Distinguished Educator Award and the Academy of Marketing Science Outstanding Educator Award. He was also selected for the Churchill Award. He was editor of the Journal of Marketing Research and has been on the review board of the Journal of Marketing and other journals as well.


Dr. Perreault has been recognized for innovations in marketing education, and at UNC he has received several awards for teaching excellence. His books include two other widely used texts: Basic Marketing and The Marketing Game! He is a past President of the American Marketing Association Academic Council, and he served as chair of an advisory committee to the U.S. Census Bureau and trustee of the Marketing Science Institute. He has also worked as a consultant to various organizations.