
The Fusion Marketing Bible: Fuse Traditional Media, Social Media, & Digital Media to Maximize Marketing
1st EditionISBN10: 0071801138
ISBN13: 9780071801133
Copyright: 2013
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The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Acknowledgments
Part 1: Fusion Media Marketing
1: It’s Not About the Tools, It’s All About Strategy
2: The Evolution of Marketing: How We Got Here
3: Traditional Marketing Imaged: Everything at a Glance
4: Interconnection: Traditional Media Revelation
5: Social Media and Digital Marketing: Word of Mouth . . . at the Speed of Light
6: Digital Marketing Interconnection: A Digital Synergy
7: Traditional and Digital Integration: “Fusion Marketing”
8: What’s Working: Traditional Media Cost of Customer Acquisition
9: Revealing the Trinity of Social Media: The Big Three
10: Fusion Media Marketing: The Best of Both Worlds
11: Strategy: Tactics, Tools, and Objectives—the Perfect Balance
12: Take It to the Limit: “Going Fractal”
13: Moving from 2D to 3D: Exponential Opportunities
Part 2: Critical Concepts
14: The Five Steps to Fusion Marketing Success
15: Conversion Strategy First: Tactics, Tools, and Microstrategies
16: The Psychology Behind the Technology: We’re All Drug Pushers
17: Understanding the Sales Funnel: Just Being There
18: Filling the Void: From One Come Many
Conclusion
Index
About the Author
Lon Safko
Acknowledgments
Part 1: Fusion Media Marketing
1: It’s Not About the Tools, It’s All About Strategy
2: The Evolution of Marketing: How We Got Here
3: Traditional Marketing Imaged: Everything at a Glance
4: Interconnection: Traditional Media Revelation
5: Social Media and Digital Marketing: Word of Mouth . . . at the Speed of Light
6: Digital Marketing Interconnection: A Digital Synergy
7: Traditional and Digital Integration: “Fusion Marketing”
8: What’s Working: Traditional Media Cost of Customer Acquisition
9: Revealing the Trinity of Social Media: The Big Three
10: Fusion Media Marketing: The Best of Both Worlds
11: Strategy: Tactics, Tools, and Objectives—the Perfect Balance
12: Take It to the Limit: “Going Fractal”
13: Moving from 2D to 3D: Exponential Opportunities
Part 2: Critical Concepts
14: The Five Steps to Fusion Marketing Success
15: Conversion Strategy First: Tactics, Tools, and Microstrategies
16: The Psychology Behind the Technology: We’re All Drug Pushers
17: Understanding the Sales Funnel: Just Being There
18: Filling the Void: From One Come Many
Conclusion
Index
About the Author
Lon Safko
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