The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI https://www.mheducation.com/cover-images/Jpeg_250-high/0071615059.jpeg
The Four Pillars of Profit-Driven Marketing:  How to Maximize Creativity, Accountability, and ROI

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

1st Edition

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ISBN10: 0071615059 | ISBN13: 9780071615051

$40.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Introduction
  1. The Marketer's Challenge
  2. Marketing and the Microeconomics of ROI
  3. The Marketing ROI Mindset and Pillars
  4. Building Analytical Prowess
  5. Tools for Transforming Analytics into Working Knowledge
  6. Creating Process-driven Profitability
  7. Aligning the Organization around Marketing ROI
  8. Undertaking the Marketing ROI Transformation
  9. Epilogue