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The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI

1st Edition
By Leslie Moeller and Edward Landry
ISBN10: 0071615059
ISBN13: 9780071615051
Copyright: 2009

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ISBN10: 0071615059 | ISBN13: 9780071615051

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Program Details

Introduction
  1. The Marketer's Challenge
  2. Marketing and the Microeconomics of ROI
  3. The Marketing ROI Mindset and Pillars
  4. Building Analytical Prowess
  5. Tools for Transforming Analytics into Working Knowledge
  6. Creating Process-driven Profitability
  7. Aligning the Organization around Marketing ROI
  8. Undertaking the Marketing ROI Transformation
  9. Epilogue