The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
Table of Contents

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Program Details

  1. The Marketer's Challenge
  2. Marketing and the Microeconomics of ROI
  3. The Marketing ROI Mindset and Pillars
  4. Building Analytical Prowess
  5. Tools for Transforming Analytics into Working Knowledge
  6. Creating Process-driven Profitability
  7. Aligning the Organization around Marketing ROI
  8. Undertaking the Marketing ROI Transformation
  9. Epilogue