
The Four Pillars of Profit-Driven Marketing: How to Maximize Creativity, Accountability, and ROI
1st EditionISBN10: 0071615059
ISBN13: 9780071615051
Copyright: 2009
Instructors: choose ebook for fast access or receive a print copy.
Still Have Questions? Contact your Rep s
With the McGraw Hill eBook, students can access their digital textbook on the web or go offline via the ReadAnywhere app for phones or tablets.
McGraw Hill eBook Courses Include:
- Offline reading – study anytime, anywhere
- One interface for all McGraw Hill eBooks
- Highlighting and note-taking
- Syncs across platforms, always up-to-date
- Available for Android and iOS
Rent Monthly
Purchase Options
Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and pricing. Don't forget, we accept financial aid and scholarship funds in the form of credit or debit cards.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
- The Marketer's Challenge
- Marketing and the Microeconomics of ROI
- The Marketing ROI Mindset and Pillars
- Building Analytical Prowess
- Tools for Transforming Analytics into Working Knowledge
- Creating Process-driven Profitability
- Aligning the Organization around Marketing ROI
- Undertaking the Marketing ROI Transformation
- Epilogue
About the Author
Leslie Moeller
Leslie Moeller is a partner at Booz & Company where he leads the North American Consumer and Retail practice. He previously headed the firm’s global sales and marketing service offering.
Edward Landry
Edward Landry is a partner at Booz & Company with two decades of experience in consumer industries. He focuses on strategy development, business transformation, and sales and marketing eff ectiveness across a broad range of consumer businesses.
- The Marketer's Challenge
- Marketing and the Microeconomics of ROI
- The Marketing ROI Mindset and Pillars
- Building Analytical Prowess
- Tools for Transforming Analytics into Working Knowledge
- Creating Process-driven Profitability
- Aligning the Organization around Marketing ROI
- Undertaking the Marketing ROI Transformation
- Epilogue
About the Author
Leslie Moeller
Leslie Moeller is a partner at Booz & Company where he leads the North American Consumer and Retail practice. He previously headed the firm’s global sales and marketing service offering.
Edward Landry
Edward Landry is a partner at Booz & Company with two decades of experience in consumer industries. He focuses on strategy development, business transformation, and sales and marketing eff ectiveness across a broad range of consumer businesses.
Shipping Options
- Standard
- Next day air
- 2nd day air
- 3rd day air
Rent Now
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.