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Everything I Know about Marketing I Learned From Google

Everything I Know about Marketing I Learned From Google

1st Edition
By Aaron Goldman
Copyright: 2010

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ISBN10: 0071742891 | ISBN13: 9780071742894

$29.00

The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.

Program Details

Table of Contents
Chapter 1 Relevancy Rules
Chapter 2 Tap the Wisdom of Crowds
Chapter 3 Keep it Simple, Stupid
Chapter 4 Mindset Matters
Chapter 5 Be Where Your Audience Is
Chapter 6 Don’t Interrupt
Chapter 7 Act Like Content
Chapter 8 Test Everything
Chapter 9 Track Everything
Chapter 10 Let the Data Decide
Chapter 11 Brands Can Be Answers
Chapter 12 Your Unique Selling Proposition is Critical
Chapter 13 Your Competition is Broader Than You Think
Chapter 14 You Can Learn a Lot From a Query
Chapter 15 Sex Sells
Chapter 16 Altruism Sells
Chapter 17 Show Off Your Assets
Chapter 18 The More Shelf Space the Better
Chapter 19 Make Your Company a Great Story
Chapter 20 Don’t Rely on Search Engine Marketing Alone
Chapter 21 Future-Proofing