Instructors:
Get your free copy today
Sign-in to get your free copy or create a new account
Considering using this product for your course? Request a free copy to evaluate if it'll be the best resource for you. You can get a free copy of any textbook to review.
- Review the content, imagery, and approach - make sure it's the best resource for you
- There's no cost to you - just needs to be approved by your McGraw-Hill Learning Technology Rep
- No account yet, no problem - just register on the next step and you'll be assigned a personal Learning Technology Rep who can send you your copy
Still Have Questions?
Contact a Tech Rep
s
Purchase Options
Students, we’re committed to providing you with high-value course solutions backed by great service and a team that cares about your success. See tabs below to explore options and prices.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
The estimated amount of time this product will be on the market is based on a number of factors, including faculty input to instructional design and the prior revision cycle and updates to academic research-which typically results in a revision cycle ranging from every two to four years for this product. Pricing subject to change at any time.
Program Details
Chapter 1 Relevancy Rules
Chapter 2 Tap the Wisdom of Crowds
Chapter 3 Keep it Simple, Stupid
Chapter 4 Mindset Matters
Chapter 5 Be Where Your Audience Is
Chapter 6 Don’t Interrupt
Chapter 7 Act Like Content
Chapter 8 Test Everything
Chapter 9 Track Everything
Chapter 10 Let the Data Decide
Chapter 11 Brands Can Be Answers
Chapter 12 Your Unique Selling Proposition is Critical
Chapter 13 Your Competition is Broader Than You Think
Chapter 14 You Can Learn a Lot From a Query
Chapter 15 Sex Sells
Chapter 16 Altruism Sells
Chapter 17 Show Off Your Assets
Chapter 18 The More Shelf Space the Better
Chapter 19 Make Your Company a Great Story
Chapter 20 Don’t Rely on Search Engine Marketing Alone
Chapter 21 Future-Proofing
Chapter 1 Relevancy Rules
Chapter 2 Tap the Wisdom of Crowds
Chapter 3 Keep it Simple, Stupid
Chapter 4 Mindset Matters
Chapter 5 Be Where Your Audience Is
Chapter 6 Don’t Interrupt
Chapter 7 Act Like Content
Chapter 8 Test Everything
Chapter 9 Track Everything
Chapter 10 Let the Data Decide
Chapter 11 Brands Can Be Answers
Chapter 12 Your Unique Selling Proposition is Critical
Chapter 13 Your Competition is Broader Than You Think
Chapter 14 You Can Learn a Lot From a Query
Chapter 15 Sex Sells
Chapter 16 Altruism Sells
Chapter 17 Show Off Your Assets
Chapter 18 The More Shelf Space the Better
Chapter 19 Make Your Company a Great Story
Chapter 20 Don’t Rely on Search Engine Marketing Alone
Chapter 21 Future-Proofing
Shipping Options
- Standard
- Next day air
- 2nd day air
- 3rd day air
Rent Now
You will be taken to our partner Chegg.com to complete your transaction.
After completing your transaction, you can access your course using the section url supplied by your instructor.