Essentials of Strategic Management: The Quest for Competitive Advantage https://www.mheducation.com/cover-images/Jpeg_250-high/1259927636.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
- Improve student learning outcomes using Connect, our easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results.  
- Present integrated coverage of positioning theory and resource-based theory.
- Unparalleled lineup of cases illustrates chapter concepts and tools.
- Use Assurance of Learning Exercises at the end of each chapter to reinforce mastery of Student Learning Objectives and easily capture assessment data for assurance of learning purposes.

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Table of Contents

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PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
1 Strategy, Business Models, and Competitive Advantage
2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
3 Evaluating a Company’s External Environment
4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5 The Five Generic Competitive Strategies
6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
7 Strategies for Competing in International Markets
8 Corporate Strategy: Diversification and the Multibusiness Company
9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10 Superior Strategy Execution—Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY