Essentials of Strategic Management: The Quest for Competitive Advantage https://www.mheducation.com/cover-images/Jpeg_250-high/1259546985.jpeg?404URL=https://shop.mheducation.com/mhshopweb/images/no_cover_140.png
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* The fifth edition boasts concisely written and robust coverage of strategic management concepts and a compelling collection of cases.
* The text presents a conceptually balanced treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students.

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Table of Contents

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Program Details

PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY

Section A: Introduction and Overview

Chapter 1 Strategy, Business Models, and Competitive Advantage

Chapter 2 Strategy Formulation, Execution, and Governance

Section B: Core Concepts and Analytical Tools

Chapter 3 Evaluating a Company’s External Environment

Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness

Section C: Crafting a Strategy

Chapter 5 The Five Generic Competitive Strategies

Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations

Chapter 7 Strategies for Competing in International Markets

Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company

Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy

Section D: Executing the Strategy

Chapter 10 Super Strategy Execution—Another Path to Competitive Advantage

 

PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY

Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth

Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy

Case 3: Apple Inc. in 2015

Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?

Case 5: Panera Bread Company in 2015—What to Do to Rejuvenate the Company’s Growth?

Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?

Case 7: Tesla Motors’s Strategy to Revolutionize the Global Automotive Industry

Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural Sector

Case 9: PepsiCo’s Diversification Strategy in 2015

Case 10: Robin Hood

Case 11: Southwest Airlines in 2014: Culture, Values, and Operating Practices

Case 12: Toms Shoes: A Dedication to Social Responsibility