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PART ONE CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY
Section A: Introduction and Overview
Chapter 1 Strategy, Business Models, and Competitive Advantage
Chapter 2 Strategy Formulation, Execution, and Governance
Section B: Core Concepts and Analytical Tools
Chapter 3 Evaluating a Company’s External Environment
Chapter 4 Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Chapter 5 The Five Generic Competitive Strategies
Chapter 6 Strengthening a Company’s Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7 Strategies for Competing in International Markets
Chapter 8 Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10 Super Strategy Execution—Another Path to Competitive Advantage
PART TWO CASES IN CRAFTING AND EXECUTING STRATEGY
Case 1: BillCutterz.com: Business Model, Strategy, and the Challenges of Exponential Growth
Case 2: Whole Foods Market in 2014: Vision, Core Values, and Strategy
Case 3: Apple Inc. in 2015
Case 4: Sirius XM Satellite Radio, Inc. in 2014: On Track to Succeed After a Near-Death Experience?
Case 5: Panera Bread Company in 2015—What to Do to Rejuvenate the Company’s Growth?
Case 6: Vera Bradley in 2015: Can Its Turnaround Strategy Reverse Its Continuing Decline?
Case 7: Tesla Motors’s Strategy to Revolutionize the Global Automotive Industry
Case 8: Deere & Company in 2015: Striving for Growth in a Weakening Global Agricultural Sector
Case 9: PepsiCo’s Diversification Strategy in 2015
Case 10: Robin Hood
Case 11: Southwest Airlines in 2014: Culture, Values, and Operating Practices
Case 12: Toms Shoes: A Dedication to Social Responsibility